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Jessica Burtzos
Consumer Experience at Emil Capital Operating Group
Professional Background
Jessica Burtzos is a seasoned professional in the field of digital marketing and consumer experience, boasting an impressive career that has spanned various prestigious organizations. With a strong educational foundation in both digital marketing and music business, Jessica has cultivated a remarkable skill set that blends creativity with strategy, making her a valuable asset in the marketing and consumer experience sectors.
Jessica's career trajectory began at Whole Foods Market, where she started as a Team Member in Catering and Specialty Foods. Her dedication and enthusiasm quickly propelled her upward, leading her to serve as a Personal Shopper and eventually as Acting Marketing Team Leader and Marketing Assistant. This early experience in a vibrant retail environment laid the groundwork for her future in marketing and consumer engagement.
Transitioning to siggi's, a well-respected brand in the yogurt industry, Jessica made significant strides in the marketing domain. Initially taking on the role of Marketing Associate, she became a key player in the company's marketing strategies. Her passion and talent for community engagement led her to advance through roles such as Community Specialist, Community Manager, and ultimately Manager of Social Engagement Strategy, US Yogurt. During her time at siggi's, Jessica honed her abilities to connect with consumers and drive engagement through innovative strategies, combining marketing knowledge with a genuine passion for the product and its community.
Following her impactful tenure at siggi's, Jessica further expanded her expertise as Consumer Experience Manager at NibMor chocolates and later at Sipp®. Her responsibilities revolved around enhancing customer interactions and ensuring that every consumer touchpoint resonated with the brand’s mission and values. Jessica’s ability to cultivate positive customer relationships and her keen insights into consumer behavior have set a new standard for consumer experience in the brands she has managed.
Currently, she serves as Consumer Experience Manager at cheribundi, where her strategic vision and leadership continue to elevate the brand’s market presence. In this role, Jessica utilizes her extensive marketing background and her deep understanding of consumer needs to create meaningful connections between the brand and its loyal customers.
Education and Achievements
Jessica Burtzos is not only a talented professional but also a dedicated learner. She pursued her academic interests diligently and obtained a Bachelor of Science degree in Music Business from Loyola University New Orleans. This unique educational background gives her a diverse perspective on marketing, blending her knowledge of the music industry with practical business acumen.
To stay at the forefront of the ever-evolving digital landscape, Jessica further enhanced her skills by studying Digital Marketing at General Assembly. This program equipped her with vital knowledge in various aspects of digital marketing, enabling her to effectively strategize and execute campaigns that align with current trends and consumer expectations.
Achievements
Throughout her professional journey, Jessica Burtzos has accumulated numerous achievements that reflect her expertise and commitment to excellence in consumer experience and marketing. Her roles at siggi's, NibMor chocolates, Sipp®, and cheribundi showcase her ability to lead teams and develop strategies that resonate with target audiences, creating engaging experiences that foster brand loyalty.
Jessica’s hands-on experience in community management, social engagement strategy, and consumer experience has allowed her to build a robust portfolio of successful initiatives, enhancing her brands' market position while delivering measurable results. Her strategic vision and consumer-centric approach set her apart in the competitive landscape, proving her exceptional capability in the marketing field.
