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Jessica DaMassa

Health Innovation Reporter Host & Executive Producer, "WTF Health - What's the Future, Health?"

Jessica DaMassa is an accomplished professional with a solid educational background and a diverse array of experiences in marketing, consulting, and healthcare innovation.

She holds a Master of Business Administration (MBA) in Marketing/Marketing Management from Lewis University and a Bachelor of Arts (B.A.) in History from Michigan State University.

Currently, Jessica serves as the Executive Producer & Host at WTF Health, where she showcases her expertise in the healthcare industry.

Previously, she made significant contributions as a Host for 'Health in 2 Point 00' with Matthew Holt at The Health Care Blog, and as a Video Correspondent for The Health Care Blog.

Jessica also brings valuable consulting experience to the table, having worked as a Principal and Consultant at JDM Insights Consulting, as well as in roles such as Chief Marketing Officer at 333D Limited and Innovation Consultant at Florida Blue.

Her versatile skill set is further evidenced by her experience as an Adjunct Faculty in Fashion Marketing & Management at the Art Institute of Jacksonville, Brand Manager at Florida Blue, and Senior Marketing Consultant & Creative Director at Newcomb Solutions.

With her background in education marketing, Jessica has also served as the Education Marketing Manager at the American Academy of Sleep Medicine and as the Manager of Marketing & Communications at the Society of Gynecologic Oncologists.

Jessica DaMassa's career trajectory showcases her passion for marketing, healthcare, and innovation, making her a well-rounded professional in the industry.

Highlights

Apr 22 · linkedin

Here to help light a fire about #ATANexus -- the hottest #telehealth event of the year! 🔥 Not only have we already hit 100 degrees here in Phoenix, but I'm ready to dial-up the HEAT in a fireside chat with the brilliant Stephen Klasko.

If I've sparked your interest with all these fire puns, here's how you can register to join us: https://bit.ly/3uekayq

#healthtech #healthcare #healthinnovation #digitalhealth

Nov 30 · linkedin

The definition of #womenshealth keeps expanding beyond sexual and reproductive health (finally!) and among those leading the way toward more holistic health for women is #virtualpharmacy startup, Thirty Madison, which acquired “Uber-for-birth control” biz, Nurx from Thirty Madison, at the beginning of this year.

Thirty Madison’s President Michelle Carnahan gives us an update on the integration of the two companies around women’s health, and talks about Thirty Madison’s brand-new #mentalhealth offering which will address “mild to moderate” mental health care needs including medication management.

More interesting for those who love #businessofhealthtech, however, is how Thirty Madison’s business model is starting to evolve from its direct-to-consumer beginnings. Michelle says that just a year ago, 95% of revenue was generated from their D2C efforts. Now, it’s more of a 70/30 split, with enterprise earnings coming in through a variety of mechanisms including accepting #healthinsurance on their site, partnering with #PBMs, and some special partnerships with incumbents like UnitedHealthcare and CVS Health. Interesting evolution AND interesting partners there...watch to hear more!


Find more interviews with the 'who's who' of #healthtech and #healthcareinnovation from #HLTH2022 via the link below on WTF Health's YouTube Channel. Full playlist of 11 interviews from HLTH now available!

#healthcare #virtualcare #telehealth #womenshealthcare #digitalmentalhealth #healthcareinvesting #healthcarestartups #health #healthtechnology

Jessica DaMassa
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Location

San Francisco Bay Area