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Jessica Gerich

Digital Marketing Director | Chicago Booth MBA | 15 years of experience leading teams and scaling omnichannel marketing | $100M+ revenue | Performance Marketing | CX | Buyer Journey | SEO | Content Storytelling

Jessica Gerich is a highly accomplished digital marketing expert with over 15 years of experience in designing and implementing successful multi-channel marketing campaigns.

She is a V-shaped digital marketer, well-versed in various marketing channels including SEO & content, SEM, paid social, programmatic display, affiliate marketing, email marketing, and marketing automation.

Jessica holds an educational background in business administration, with a Master of Business Administration from The University of Chicago Booth School of Business and a Bachelor of Business Administration in Marketing from Cleveland State University.

Her professional journey includes roles such as Digital Marketing & Audience Engagement Team Manager at RSM US LLP, Area Marketing Analyst/Regional Marketing Specialist at NVR, Inc., Digital Marketing Manager at TTI Floor Care North America, and E-Commerce Business Manager at Audimute®, among others.

Jessica's expertise lies in team leadership, executive influencing, stakeholder relations, digital marketing strategy, journey mapping, content creation, SEM, SEO, e-commerce, B2B marketing, customer experience, website development, paid social, programmatic display marketing, affiliate marketing, and email marketing.

She is highly skilled in managing multi-million dollar budgets, project management, defining and tracking key performance indicators (KPIs), as well as data analysis and insights.

Jessica is proficient in various technology platforms including Adobe Suite, Google Analytics, Microsoft Dynamics, Oracle Eloqua, Salesforce Commerce Cloud, Hubspot, Hootsuite, and many others.

Beyond her professional pursuits, Jessica enjoys hiking with her rescue dog, Pilsner, and cheering for the Buckeyes and Guardians.

Highlights

Aug 23 · linkedin

I’m thrilled to share that I am attending Chicago Booth in the EMBA program, where I’ll learn from globally recognized faculty in Chicago, London, and Hong Kong.

It’s been a journey to get here and I couldn’t have done it without the support of family, friends, colleagues, and mentors.

During the application process, I was equally impressed with the faculty, staff, alumni, and current students. In a busy world, so many were willing to share their Booth experience with me as a prospective student.

Will it be easy? Of course not. Few things worthwhile are, but I’m looking forward to the challenge alongside an incredible group of people.

#whybooth

Oct 18 · linkedin

Come join our growing team in Cleveland! Great opportunity to 'build' your career!

Jessica Gerich
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Location

Greater Chicago Area