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Jessica Greene
SEO Strategist at Help Scout
Jessica Greene is an experienced SEO strategist and content creator currently working as an SEO Strategist at Help Scout. She specializes in helping B2B SaaS companies improve brand awareness and increase trials and conversions through effective on-page and technical SEO strategies.
With a background in English Language and Literature, Jessica holds a Master's degree from the University of Louisville and a Bachelor's degree from Indiana University Southeast. Her career has included roles such as Search Engine Optimization Consultant, Strategic Business Consultant, and various marketing positions.
As a freelance writer, Jessica has contributed to numerous B2B SaaS companies, including Zapier and Spoke.2 She is known for her expertise in long-form content creation and has written for platforms like Databox.1
At Help Scout, Jessica has played a crucial role in recovering organic traffic lost after a site migration and implementing successful SEO strategies. Under her guidance, Help Scout increased first-touch trials from content by 50% in 2021 and another 53% in 2022 by focusing on purchase intent keywords.5
Jessica is active on LinkedIn with the username jessgreenemktg, where she shares insights on SEO strategies and digital marketing.34
Highlights
I'm hiring a content marketer for my team at TestBox!
In this role, you’ll be focused on helping us create a library of useful, unbiased content that helps software buyers make informed choices on which tools they’d like to test, compare, and purchase. In addition to writing content, you’ll be our resident editor-in-chief, working with freelancers, partners, and colleagues to continually grow our library of helpful resources.
Here’s why you might be excited to apply to this role:
° You care deeply about putting high-quality, helpful content out into the world. Unlike other content marketing roles, we’re not trying to sell anything — the TestBox marketplace is 100% free for users. Our goal is simply to give people the information and tools they need to make the right decision on their next B2B software purchase.
° You’re interested in learning more about SEO. High-quality content is great. High-quality content that people can actually find when they’re actively searching for it is even better. And you don’t need to have previous experience in SEO — we will teach you everything you need to know!
° You can stretch into other areas if you want to grow your skills. There’s tons of opportunity in this role to learn more about growth marketing, brand marketing, product marketing, partnership marketing, and more. When you join, we’ll be a marketing team of two, so there will be plenty of opportunities for you to grow as a marketer in whatever ways you’re most interested in.
Interested? The link to apply is in the comments!
