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Jessica Henig
Senior Director Global Partnerships at Partnerize
Jessica Henig is a prominent figure in the partnership and performance marketing industry. She previously held the position of Senior Director of Partnerships at Partnerize, where she led the global Partnerships team focused on growth and acquisition of publisher partners.1 In this role, she was responsible for connecting partners with brands to drive profitable growth across the Partnerize platform.1
Henig has been recognized for her contributions to the industry:
- She was named to the Performance Marketing Association (PMA) Council.1
- She was listed as one of PerformanceIN's Top 50, which recognizes exceptional individuals pushing boundaries in partner and performance marketing.13
More recently, as of November 2024, Henig has transitioned to a new role as Sr. Director, Commerce Content Business Development at Gannett | USA TODAY NETWORK.25
Throughout her career, Henig has demonstrated expertise in various aspects of digital marketing:
- She has experience in entertainment, music, and culture marketing.4
- Henig worked at MTV and managed Olympic athletes.4
- She led inaugural music marketing campaigns at Interscope Records.4
- She served as the Head of Influencer Marketing and Lifestyle at Virgin EMI.4
Henig is also known for her entrepreneurial ventures. She founded Unlocked Branding, a premier management agency for digital talent, where she employs a unique approach to nurturing young content creators and connecting them with major brands.4
Her LinkedIn username is indeed jessicahenig, as mentioned in the query.36
Highlights
ASW is right around the corner! Looking forward to meeting our great partners in Vegas! Come meet the amazing Reviewed team - Annie LaRocca, Wendy Arrillaga, Pierson Shaver, & Tercius Bufete - and of course, don't miss my panel where Jessica Woodbury, Cooper Schwartz and I chat about diversifying traffic sources - quality vs. scale - moderated by the wonderful Lynda Mann on Jan 17th at 1pm PT. See you all there!
Such a great time at the CAPS last week with this incredible team at Reviewed, part of the USA TODAY Network!! Thank you Skimlinks for the recognition and a super fun night out celebrating this win together!
