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Jessica Hollister

Communications and Experiences Director

Jessica Hollister is an accomplished public relations professional with a twelve-year track record of success working in communication and PR at leading brands. Hollister has developed strategic and results-driven communications programs that help forge emotional connections between customers and brands, specializing in public relations, consumer marketing, strategic planning, experiential marketing, influencer marketing, and measurement and reporting.

Hollister has worked for The North Face, a VF Company, in various positions such as Senior Consumer Communications Manager, Public Relations Manager, Senior Public Relations Coordinator, and Public Relations Coordinator. Prior to joining The North Face, Hollister worked as a Senior Account Executive, Account Executive, and Assistant Account Executive at Edelman. Hollister holds a Bachelor's degree in Media and Journalism from the University of North Carolina at Chapel Hill.

Hollister is a seasoned communications expert who is passionate about building successful teams that embrace experimentation, creativity, and disruption. She understands the importance of teamwork in creating successful communications and is skilled at managing internal and external teams and partners. Hollister is also adept at selling ideas and building consensus at the executive level.

Highlights

Jun 18 · linkedin

The devil works hard, but the SKIMS marketing team works harder.

I was recently chatting with a founder about where I get my inspiration. The truth is it comes from a lot of different places - and it is a bit of a black box even to me. BUT, I do know I can always count on SKIMS to give me the juice - not necessarily because of the product, or the the visuals, but because they are brilliant at going where their consumers' conversations already are - and then lighting them on fire. They aren't trying to invent the cultural conversation - they are drafting off it. Just when I thought I would never get over their White Lotus '23 moment...

What out there is bringing you inspiration this week?

Oct 25 · linkedin

Can we talk about how hard it is the be the person in the room who has to argue why standing up against anti-semitism and hate is worth a $250M loss? How demoralizing and heartbreaking it was for the folks who had to explain why their own identity is not “controversial” or “political”? Or the trauma for teams who now have to monitor for hateful speech - often spewed toward them - on social channels? I saw employees speaking out publicly before this decision was made and that never should have to happen - but I applaud them. That work is painful and scary, and I hope they are rewarded for their labor adidas #inclusion #belonging #ye

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Jessica Hollister
Jessica Hollister, photo 1
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Location

Oakland, California