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Jessica Kukreti

Behavioral Science & Unconscious Strategist

Jessica Kukreti is an Account Director at Olson Zaltman, where she has been employed for over 13 years. She specializes in qualitative research and actively promotes the application of behavioral sciences in marketing and consumer insights. Her role involves leading projects that delve into consumer behavior, helping brands understand their audiences more effectively.12

In addition to her work at Olson Zaltman, Kukreti is recognized for her contributions to academia and industry discussions. She has been invited to speak at prestigious institutions, including Columbia University, where she addressed topics related to marketing in the arts.34 Her expertise and commitment to advancing qualitative research have established her as a prominent figure in her field.

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Jessica Kukreti
Jessica Kukreti, photo 1
Jessica Kukreti, photo 2
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Location

Greater New York City Area