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Jessica Lee

Brand Manager at Cathay Pacific Airways

Jessica Karen Lee is the Head of Brand & Content at Cathay Pacific Airways, based in Hong Kong SAR.1 She has been with the company since May 2014, progressing through various roles in brand management.1 Her career at Cathay Pacific includes:

  1. Head of Brand and Content (January 2022 - Present)
  2. Brand Manager - Brand Strategy & Development (April 2016 - January 2022)
  3. Assistant Brand Manager (May 2014 - April 2016)

In her role as Brand Manager, Jessica was responsible for developing Cathay's global brand strategy, including brand positioning, segmentation, and articulation.1 She led projects to translate Cathay's brand values into customer and employee experiences, established the brand identity system, and managed branded merchandise development.1

Prior to joining Cathay Pacific, Jessica worked as a Senior Brand Consultant at Substance Limited, a design agency specializing in strategic positioning and brand identity design.1 She has also held positions at Sir Hudson International and Create A Treat Ltd.1

Jessica's educational background includes studies at York University, where she obtained a Bachelor of Design (Honors) and a Professional Certificate in Marketing.1

Highlights

Feb 4 · sixiemeson.com
Cathay - Sonic Identity - Sixième Son
Oct 30 · adsoftheworld.com
Where Artistry Takes Flight - Cathay Pacific - Ads of the World
Nov 14 · spencerfane.com
Jessica Lee - Spencer Fane
Sep 8 · thedesignair.net
Cathay Pacific Lovers Rejoice. It's time to burn some ... - TheDesignAir

Related Questions

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Jessica Lee
Jessica Lee, photo 1
Jessica Lee, photo 2
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Location

Hong Kong