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Jessica Leitch
Managing Director, frog North America
Professional Background
Jessica Leitch is a distinguished business and design leader with an extensive background in customer experience, consulting, and service design. Currently serving as the Managing Director for frog North America, Jessica plays a pivotal role in shaping innovative strategies that enhance user experiences and drive business success across various industries. With her rich history of leadership positions within renowned organizations, she has consistently demonstrated her ability to lead teams in delivering high-quality design solutions that meet the evolving needs of businesses and their customers.
Her journey in the design world began with her formal education, where she undertook a Master of Design focusing on Service Design Innovation at Ravensbourne University London. This specialized training laid the foundation for her passion for design and understanding of user-centered approaches. Moreover, Jessica augmented her practical skills through multiple short courses at General Assembly, covering vital topics such as Web Development, Product Management, User Experience Design, and more. This commitment to ongoing learning and professional development showcases her dedication to keeping her skills sharp and her knowledge current in a fast-paced industry.
Education and Achievements
Jessica’s educational background is solid and varied. She completed her Honours degree in Economics (Social Sciences) with a focus on Work & Organisational Studies at the prestigious University of Sydney. This foundational understanding of economics and social systems equips Jessica with a unique perspective in her design and consulting work, enabling her to create solutions that are not only aesthetically pleasing but also strategically sound from a business standpoint.
Her penchant for design further manifested through coursework at notable institutions, including the University of the Arts London, where she honed her skills in Graphic Design and Service Design. The knowledge gained from these experiences informs her holistic approach to process and project management, which is crucial in the realm of service and experience design.
Notable Career Highlights
Throughout her career, Jessica has held several key positions that underline her expertise and leadership in design and consulting. Before taking on her current role as Managing Director at frog North America, she served as Vice President and General Manager for the San Francisco office of frog, where she became the Head of Service Design for North America. In this role, she was instrumental in expanding frog's influence in the market, leveraging her insights to guide large teams in developing user-centric design strategies and collaborative methodologies.
Prior to her impactful tenure at frog, Jessica was the Vice President and Head of Studio at Idean US, where she led a team of designers and strategists in delivering exceptional service design and user experience solutions. Her earlier experience as Head of Service Design Idean UK further emphasizes her international expertise and commitment to fostering design excellence.
Moreover, Jessica's contributions extend beyond her roles in corporate settings; she is a passionate educator and thought leader. She has acted as a Guest Lecturer in the Master of Service Design program at the Royal College of Art and contributed to the educational landscape at Ravensbourne University London. These engagements reflect her dedication to mentorship and sharing knowledge with the next generation of design thinkers.
Jessica has also been an active member of various prestigious organizations, including Chief, a network designed to support women in executive roles, and the Design Leadership Forum at InVision, which highlights her commitment to fostering leadership in design. Her involvement as a Senior Manager in Experience Consulting at PwC UK and her earlier role as Associate at Mercer paved the way for her robust understanding of consulting dynamics and user-centric design strategies.
Her work as Co-Chair of London+Acumen at Acumen showcased her commitment to social impact through design, fostering initiatives that empower underprivileged communities. This belief in the transformative power of design has been a core tenet of Jessica's career and resonates in every project she undertakes.
Achievements
Throughout her dynamic career, Jessica Leitch has accumulated a remarkable array of accomplishments that highlight her expertise and dedication to design and user experience. As the managing director at such a high-profile organization, she has overseen numerous successful projects that have left a lasting impact on businesses and end-users alike.
Jessica’s design leadership has been recognized in various forums, standing as a testament to her capability to drive innovation and excellence in service design. Her work has not only enhanced customer satisfaction but also contributed significantly to the overall business growth of the organizations she has been part of.
In summary, Jessica Leitch is a trailblazer in design leadership and consulting with a powerful background that combines education, practical experience, and a commitment to innovation. Her roles across influential organizations have positioned her as an expert who advocates for user-centric solutions and sustainable design practices. Her journey reflects a blend of creativity, strategic thinking, and a passion for empowering others through design, making her a key figure in the design landscape in North America and beyond.
