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Jessica Mason

Founder of Piglet

Jessica Mason is the founder and CEO of Piglet, a direct-to-consumer e-commerce brand specializing in high-quality linen bedding, sleepwear, and home products.12 She launched Piglet in 2017, starting the company from her mother's garden shed in West Sussex, England.3

Background and Career

Before founding Piglet, Jessica worked in PR and marketing in London and Dubai, gaining experience with notable brands such as Christian Louboutin, Ray-Ban, and Nike.2 Her first job after university was with the Australian beauty brand Aesop, which significantly influenced her approach to brand building and customer experience.2

Founding Piglet

Jessica started Piglet with an initial investment of $25,000 from her savings, which she had accumulated during her five-year work stint in Dubai.1 The company began with a small range of linen duvet covers and pillowcases in a few calming colors, and has since expanded to include a wider range of bedding, sleepwear, table linens, gifts, and accessories.2

Business Approach

Mason's approach to building Piglet has been characterized by:

  1. Digital-first strategy: Leveraging platforms like Instagram and Facebook for marketing and customer engagement.12
  2. Community building: Creating a brand that fosters a sense of community among customers.2
  3. Gradual growth: Starting small and testing the market before expanding.2
  4. Focus on quality: Offering high-quality, responsibly-sourced products.3

Company Growth and Success

Under Jessica's leadership, Piglet has experienced significant growth:

  • The brand has gained a strong following in both the UK and US markets.3
  • Piglet opened its second fulfillment center near Chicago to support expansion in North America.2
  • The company has attracted investment to accelerate international expansion and product range development.3

Jessica Mason's journey with Piglet showcases her entrepreneurial spirit and her ability to build a successful, digitally-native brand in the competitive home goods market.

Highlights

Feb 12 · monocle.com
Eureka 231: Piglet | Monocle
Eureka 231: Piglet | Monocle
Jul 27 · thehelm.co
Why a Supportive Family Is the Secret to Success Most Founders ...
Why a Supportive Family Is the Secret to Success Most Founders ...
Oct 5 · bmmagazine.co.uk
Getting to know you: Jessica Mason, Founder of Piglet
Getting to know you: Jessica Mason, Founder of Piglet

Related Questions

What inspired Jessica Mason to start Piglet?
How did Jessica Mason's experience in Dubai help her launch Piglet?
What were some of the early challenges Jessica Mason faced with Piglet?
How did Jessica Mason's previous business fail influence her approach to Piglet?
What role did social media play in the initial success of Piglet?
Jessica Mason
Jessica Mason, photo 1
Jessica Mason, photo 2
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Location

London, United Kingdom