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Jessica Mehring, M.A.
Helping B2B tech founders and marketers communicate like humans | Conversion copywriter | Author, speaker, lecturer | The secret of Silicon Valley
Jessica Mehring is a seasoned professional in the B2B technology marketing space with over 20 years of experience. She is currently the CEO and co-founder of Verity Advertising Group, a company she established in September 2021.1 Verity Advertising Group specializes in helping technology companies reach their audiences through hyperlocal digital ads, using their proprietary Verity Precision Method to boost brand visibility across mobile apps and websites.1
Professional Background
Jessica's career spans various roles in the technology and marketing sectors:
- CEO, Principal Consultant, and Senior Conversion Content Writer at Horizon Peak Consulting (March 2013 - Present)1
- Technical Copywriting Specialist (consultant) at Showcase Workshop (January 2019 - January 2020)1
- Communications Lead at Hewlett-Packard (September 2013 - October 2014)1
- Web Merchandising Lead at Hewlett Packard (January 2007 - April 2013)1
Education
Jessica holds the following degrees:
- Master's degree in Communication from the University of Colorado Colorado Springs (2023 - 2024)1
- BA in History from the University of Colorado, Boulder (1997 - 2000)1
Expertise and Focus
Jessica specializes in helping enterprise technology startups and AI-first technology companies create higher-performing marketing campaigns.1 Her approach emphasizes communicating like humans in data-driven digital marketing to foster faster customer growth.1 She is particularly focused on bringing a human touch to complex technological offerings, believing that meeting customers where they are with helpful content is key to success in the competitive tech market.2
Additional Roles and Accomplishments
Besides her work at Verity Advertising Group, Jessica is also:
- A multi-published author
- A speaker
- A university lecturer2
Jessica resides in Colorado Springs with her family, where she enjoys reading, writing, and spending time in nature.2
Highlights
Need founder feedback for my research!
If you're a founder, and you've gotten coaching of any kind (leadership, mindset, health, hiring, whatever), what did you think about the structure of the coaching programs?
By "structure," I'm thinking of the mechanisms for delivering the coaching -- 1:1 calls with the coach, weekly group calls, Slack / Circle / Discord / Voxer, written course material, video lessons (and the length of those video lessons), asynchronous feedback from the coach, etc.
What part of the structure worked well for you?
What part made you cringe or you just avoided it altogether?
