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Jessica Mingo
Chief Marketing Officer at Oakland Coffee
Professional Background
Jessica Mingo is a dynamic and accomplished Chief Marketing Officer at Oakland Coffee, a pioneering coffee company co-founded by the legendary band Green Day. Oakland Coffee is renowned not only for its exceptional product but also for its commitment to sustainability, with offerings packaged in certified compostable bags and single-serve cups. With over two decades of extensive marketing and leadership experience, Jessica excels in driving growth and innovation within the ever-evolving landscape of entrepreneurship and start-up ventures.
Before her impactful tenure at Oakland Coffee, Jessica held several prestigious roles that highlight her multifaceted expertise. Notably, she served as the EVP of Programmatic and Audience Development at Trebel Music, a cutting-edge music app backed by venture capital. There, she was instrumental in developing monetization strategies, optimizing yields, and spearheading user acquisition initiatives. Jessica's previous experience includes significant contributions at Zealot Publishing, where she also held an executive position for audience development and monetization after leading the transition and acquisition of Threshold Interactive, a highly distinguished marketing agency with multiple accolades.
Jessica's foundation in digital marketing and project management blossomed at Threshold Interactive, where she led a talented team of producers, project managers, and social media experts. Under her leadership, they successfully executed extensive marketing campaigns for well-known brands such as Nestle Hot Pockets, Butterfinger, Nestle Waters, SweeTARTS, and Nestea. A significant highlight during her tenure at Threshold was the viral campaign for Hot Pockets, titled "You Got What I Eat," which featured an impressive lineup of celebrities, including Snoop Dogg, Kate Upton, and Larry King. This successful campaign not only entertained audiences but also earned recognition on the AdAge viral video charts, playing a vital role in the agency winning the coveted AdAge Small Agency of the Year (West) award.
Jessica's impressive career trajectory also includes notable experiences in themed entertainment, having worked on various commercials and several award-winning projects. She played key roles in THEA-award winning productions like the Ford Rouge Factory Tour, “Woody Woodpeckers Animation Celebration” at Universal Studios Japan, the immersive experience “Motion Picture Magic” developed by Steven Spielberg, and the engaging
Spirit of Texas
show at the Texas State History Museum.
Education and Achievements
Jessica Mingo's educational background complements her extensive professional experience. She studied for her Master of Business Administration (MBA) with a focus on Finance & Venture Management at the prestigious University of Southern California's Marshall School of Business. Additionally, Jessica earned a Bachelor of Science degree in Geography and Environmental Studies from McGill University, equipping her with a deep understanding of the environmental challenges facing the world today.
Throughout her career, Jessica's passion for storytelling, social and environmental responsibility, and entrepreneurship has driven her to create remarkable value in all her endeavors. Jessica is also driven by her dedication to growth and team leadership, always fostering an environment where innovation flourishes.
Notable Achievements
Jessica's achievements extend beyond her immediate roles, as she has also made significant contributions as a teaching assistant for the Corporate Finance course at USC Marshall. Additionally, her entrepreneurial spirit is exemplified by her previous role as President at Kaya Studios, Inc., where she showcased her leadership and marketing prowess.
Jessica's prior experiences include working in project management within the media and publishing sectors, as well as pivotal roles in audience development at Zealot Networks and Threshold Interactive. Noteworthy is her time with BRC Imagination Arts and various TV shows, highlighting her versatility and commitment to excellence across different media platforms. Furthermore, she began her career with an impactful internship focusing on Plastic Pollution Prevention at Ocean Conservancy, reflecting her early commitment to environmental issues.
Jessica Mingo is a remarkable leader with a proven track record of success in marketing, project management, and team building. At Oakland Coffee, she continues to push the boundaries of innovative marketing while promoting sustainable practices. Her holistic approach combines creativity, strategy, and deep-rooted values that resonate with consumers and stakeholders alike. Through her work, Jessica inspires budding entrepreneurs and seasoned professionals, demonstrating that it is possible to blend passion with professionalism in the pursuit of growth and value creation.
