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Jessica Novak

Engagement Manager, Marketing & Sales at McKinsey & Company

Jessica Novak is an accomplished senior marketing professional with 8 years of experience covering retail and digital media.

Her background includes roles in digital strategy, analytics, user acquisition/growth, A/B testing and optimization, social media strategy, and public speaking.

Jessica is known for her thought leadership in strategy and audience development, having worked in both established corporations and startups.

She holds a Bachelor's Degree in Psychology and Communication Studies with a Minor in Business from Northwestern University.

Jessica has worked at prestigious organizations like McKinsey & Company, Wharton School, Zoe Media Group, Refinery29, and Stylitics.

Her expertise spans areas like digital strategy, analytics, user growth, A/B testing, social media, and public speaking.

Beyond her professional endeavors, Jessica is an avid marathon runner, footwear enthusiast, and singer, discussing topics such as data-driven content creation and viral content distribution strategy.

Jessica Novak
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Location

San Francisco Bay Area