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Jessica Peden
Product Manager at ThePowerMBA
Professional Background
Jessica Peden is an accomplished Digital Marketing Product Manager at ThePowerMBA, where she utilizes her extensive expertise in digital marketing strategies to enhance product offerings and drive user engagement. With an impressive career trajectory that includes roles such as Digital Project Manager and Social Media Specialist at We Are Marketing, Jessica brings a wealth of experience in managing digital projects and developing innovative social media strategies. Her previous roles also include Digital Communications Executive at Ferrovial, where she honed her communication skills and strengthened her ability to navigate the dynamic digital landscape.
Jessica has a strong foundation in project management and digital communications, having started her career as a Project Assistant at Sigma Technologies. Her diverse experience also spans roles in content writing, during which she created engaging content for Who Knows Magazine, and as a Language Assistant with the British Council, where she contributed to cross-cultural educational initiatives. Jessica’s early career experiences as a Sales Assistant and Food Market Sales Assistant provided her with valuable insights into customer engagement and product positioning, complementing her academic pursuits and marketing career.
Education and Achievements
Jessica's educational background is a testament to her commitment to lifelong learning and professional development. She studied Digital Marketing at ESCUELA DE NEGOCIOS Y DIRECCIÓN, where she acquired essential skills in digital strategy and marketing analytics. She also holds a Bachelor’s Degree in Spanish with Film Studies from Queen's University Belfast, earned with Second Class Honours in the First Division - a reflection of her dedication and academic prowess.
Further broadening her knowledge, Jessica studied Audiovisual Communications at Universidad Complutense de Madrid, where she explored the captivating intersection of media and communication. Currently, she is pursuing a Master of Business Administration (MBA) at ThePowerMBA, which empowers her with advanced business acumen and strategic thinking capabilities to navigate the complexities of modern business environments. Additionally, Jessica's foundational education took place at Ballymena Academy, where her early academic experiences helped shape her passion for learning and growth in various fields.
Notable Contributions
Throughout her career, Jessica has made significant contributions to various projects in the digital marketing realm. Her role as Digital Project Manager at We Are Marketing involved overseeing strategic initiatives, implementing effective digital campaigns, and optimizing online content for various platforms. She has been instrumental in driving brand awareness and engagement through her adept utilization of social media, illustrating her ability to adapt to industry trends and consumer behavior.
As a Digital Communications Executive at Ferrovial, Jessica played a key role in crafting effective communication strategies that resonated with diverse audiences, enhancing the company’s public image and relationships within the community. Her earlier experiences with content creation and marketing at Who Knows Magazine provided her with a creative edge, enabling her to produce compelling narratives that engage and inform readers.
Her multilingual capabilities, stemming from her studies in Spanish and extensive language assistance experience, empower her to connect with diverse audiences and strengthen global marketing efforts. Jessica’s journey reflects an unwavering commitment to excellence and a passion for leveraging digital tools to create impactful marketing experiences that resonate with customers.
Jessica’s career choices clearly demonstrate her ambition and proactive approach to professional development. Through her various roles and educational pursuits, she has garnered a wealth of experience that will undeniably serve her well as she progresses in her career.
