Sign In

Jessica Powell

⚡iGaming Demand Generator - B2B/B2C - Go to market & content strategy for startups and legacy brands

Jessica Powell is a demand generator and growth driver with a proven track record of transforming analytics into insights to create attention-grabbing marketing messages across various industries including gaming, technology, tourism, and restaurants. She has worked with Fortune 500 companies and startups, showcasing her expertise in B2B and B2C strategic development.

Her expertise spans areas such as gaming (iGaming, mega resorts, state lotteries), technology (SaaS-based rewards, business intelligence), tourism (hotels, airlines, theme parks), and restaurants & hospitality (fine dining, casual dining). Jessica has also excelled in agencies handling business development and account management.

Jessica's skills include digital and martech strategies, strategic development, team management, business development, and unique superpowers like motivating teams and holding yoga poses. She is proficient in a variety of tools including Hubspot, Salesforce, Google Analytics, Hootsuite, and more.

Education-wise, Jessica studied Bachelor of Science in Interdisciplinary Studies (Advertising & Art) at Southeast Missouri State University, Product Innovation at Kellogg School of Management, and completed the Chicago Management Institute at the University of Chicago.

Her impressive career includes roles such as Director of Customer Engagement Marketing at NeoPollard Interactive, Vice President of Marketing at The Guestbook, Vice President of Brand Strategy at Bellagio, and various leadership positions at IGT, Northstar Lottery Group, and renowned advertising agencies like David&Goliath, Energy BBDO, DDB, and McCann Erickson.

Jessica Powell's vast experience, diverse skill set, and proven success in generating demand and driving growth make her a sought-after professional in the marketing and business development realm.

Jessica Powell
Add to my network

Location

Las Vegas, Nevada

Related People

Related people

Related People

Related people