Sign In

Jessica Robinson

Jessica Robinson is the Vice President of Brand and Activation at Northwestern Mutual, where she leverages her extensive marketing experience to build and enhance brand strategies. Her professional journey includes significant roles at major companies such as Kraft Foods, PepsiCo, and Heineken, which have contributed to her expertise in brand planning and integrated campaign activation.12

Professional Background

  • Current Role: Vice President of Brand and Activation at Northwestern Mutual.
  • Previous Experience: Worked with notable brands like Kraft Foods/Nabisco, PepsiCo, and Heineken.
  • Expertise Areas:
    • Strategic Development
    • Brand Planning
    • Integrated Campaign Activation
    • Digital Marketing
    • Social Media Strategy

Achievements

Jessica has been recognized for her contributions to brand activation marketing, serving on the jury for the 2022 ANA Super REGGIE Awards, which honors excellence in brand marketing campaigns.2 Her work focuses on creating impactful strategies that resonate with diverse audiences and drive results.

Education

Jessica Robinson holds a degree from Ithaca College, which has laid the foundation for her career in marketing and brand management.3

For more insights into her professional journey, you can find her on LinkedIn under the username jessicarobinsonmarketing.

Highlights

Oct 24 · milb.com
Renegades Front Office
Jan 1 · score.org
Jessica Robinson | SCORE
Jan 1 · ana.net
2022 ANA Super REGGIE Jury - Association of National Advertisers

Related Questions

What are some of Jessica Robinson's most notable achievements at Northwestern Mutual?
How did Jessica Robinson transition from Kraft Foods/Nabisco to Northwestern Mutual?
What specific strategies has Jessica Robinson implemented for brand activation at Northwestern Mutual?
Can you provide examples of successful campaigns led by Jessica Robinson?
What makes Jessica Robinson's approach to branding unique compared to other industry leaders?
Jessica Robinson
Jessica Robinson, photo 1
Jessica Robinson, photo 2
Add to my network

Location

New York City Metropolitan Area