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Jessica Santos

Content Lead, Onboarding at Siege Media

Jessica Santos is a dedicated public relations and digital marketing strategist with a rich background in nonprofit and community-centered organizations. She has worked with reputable institutions such as Sharp Chula Vista Medical Center, Susan G. Komen San Diego, and the Pacific Arts Movement. Jessica's passion lies in giving a voice to underrepresented individuals, allowing their narratives to shine through her work. Her collaborative approach involves investing time in understanding people's stories and working from the heart.

Jessica's specialties include media relations where she excels in securing on-air media segments, crafting various written materials, managing on-site media interactions, compiling media lists, and coordinating advertisements. She is well-versed in tools such as Meltwater, MyMediaInfo, Critical Mention, and BurrellesLuce, and adheres to AP Style for all her communication needs.

Additionally, Jessica is well-versed in research methodologies, external communication strategies, and project management tools such as Basecamp, Trello, Slack, Asana, and Google Suite. She demonstrates proficiency in data collection, email marketing, stakeholder outreach, and strategic communication planning. Her expertise extends to social media management where she utilizes a range of monitoring and analytics tools to maximize engagement and create compelling content calendars.

In the realm of digital content creation, Jessica showcases her creativity through designing visuals with Canva and Piktochart, managing websites using WordPress and Weebly, crafting scripts for video content, and conducting live-tweeting sessions. Her educational background includes a Bachelor of Arts in Journalism with an emphasis in Public Relations from San Diego State University. Throughout her career, Jessica has held roles at Siege Media, Scatena Daniels Communications, Katz & Associates, Inc., and Snoice, among others, showcasing her diverse skill set and vast experience in the field.

Jessica Santos
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Location

San Diego County, California, United States