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Jessica Schoen
Integrated Marketing
Professional Background
Jessica Schoen is a mission-oriented marketing and communications professional with a rich and diverse career that spans both the for-profit and nonprofit sectors. With a strong commitment to making a positive impact through her work, Jessica has successfully developed and executed national integrated marketing campaigns that have resonated with audiences and driven engagement. Her extensive experience in national media, branding, content creation, and direct marketing has shaped her into a well-rounded marketing expert who thrives in dynamic environments.
Throughout her career, Jessica has held various roles that highlight her aptitude for both creativity and strategic planning. As the Marketing Manager at Feeding America, she took on the responsibility of managing comprehensive marketing initiatives aimed at reducing hunger and raising awareness about food insecurity across the United States. Her role involved collaborating with multiple teams and stakeholders to craft compelling messages that not only educated but also mobilized the public to take action. Jessica's ability to manage external vendor relationships ensured that the campaigns executed were both impactful and efficient, reflecting her organized approach to project management.
Before stepping into the Marketing Manager position, Jessica enhanced her expertise as a Direct Marketing Specialist at Feeding America, where she honed her skills in data-driven marketing and outreach strategies. Here, she leveraged her background and insights to develop targeted campaigns that reached diverse demographics, advocating for those in need. Her prior experience at Allegion US further enriched her skill set as she served as a Creative Services Specialist and Sales Consultant, where she effectively combined her creativity with sales strategy to drive brand engagement and customer acquisition.
Education and Achievements
Jessica holds a Bachelor of Science in Marketing from the esteemed Smeal College of Business at Penn State University. Her education laid a strong foundation in marketing principles and practices, equipping her with the necessary tools to navigate the complexities of the marketing landscape. At Penn State, Jessica developed a keen understanding of market research, consumer behavior, and strategic marketing, which has undoubtedly contributed to her success in her professional endeavors.
In addition to her formal education, Jessica's commitment to lifelong learning and professional development is evident through her involvement in various training programs and marketing workshops. She is continually seeking opportunities to expand her knowledge of emerging marketing trends and tools, ensuring she remains at the forefront of her industry. Her proactive approach is a testament to her dedication to personal and professional growth.
Achievements
Jessica's achievements in the field of marketing are numerous and varied, demonstrating her capability to deliver results in both nonprofit and for-profit settings. One of her hallmark accomplishments at Feeding America was her role in launching a national campaign that significantly increased awareness around food insecurity, thereby encouraging community action and support. This campaign made waves through both traditional and digital media, showcasing her skill in integrated marketing communications.
In her role as a Creative Services Specialist at Allegion US, Jessica played an integral part in the rebranding efforts of the company, where she helped create cohesive and impactful marketing materials that embodied the company's mission and values. Her keen eye for design and content helped elevate the brand’s message, fostering a deeper connection with customers and partners alike.
Jessica’s journey reflects her unwavering commitment to making a meaningful difference in the lives of others through effective communication and marketing strategies. Her ability to collaborate with cross-functional teams, alongside her love for writing and creativity, positions her as a leader in her field. Beyond her professional endeavors, her passion for advocacy and community service continues to drive her motivations, making her an inspiring figure in the marketing community.
