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Jessica Schupack
Head of Marketing
Professional Background
Jessica Schupack is a dynamic marketing professional with a proven track record of success across various industries, particularly in the food and beverage sector. With extensive experience in developing innovative marketing strategies and implementing impactful communication campaigns, Jessica has established herself as a key player in organizations dedicated to delivering exceptional culinary experiences.
Throughout her career, Jessica has taken on pivotal roles that leverage her expertise in marketing and event production. Currently, she serves as the Head of Marketing at Smitten Ice Cream, where she drives brand awareness and customer engagement through creative marketing initiatives and special events. Her passion for connecting people with their favorite flavors reflects her commitment to enhancing the customer experience.
Before joining Smitten Ice Cream, Jessica honed her skills as a Marketing Specialist at Sparrow Staffing, where she contributed to positioning the brand as a leader in recruitment services. Her background also includes a remarkable tenure as an Event Producer for Pop-Up Restaurants at Coachella through New School Consulting, showcasing her ability to execute high-profile events that create memorable experiences for attendees.
Jessica further expanded her event production capabilities as the F&B Event Producer at All-Star Chef Classic, a role in which she managed the logistics of culinary events featuring world-renowned chefs. Her comprehensive knowledge of the food industry and marketing principles enabled her to foster collaborations that further elevated the events she produced.
Her journey in marketing began with Classic Schupack Consulting, where she served as a Marketing and Events Consultant, providing expert guidance to various clients in the hospitality industry. Jessica also made significant contributions to establishing strong online presences while working as a Social Media Marketing Specialist at Pok Pok, a celebrated restaurant known for its authentic Thai cuisine.
In addition to her hands-on marketing roles, Jessica has successfully assumed leadership positions, such as the Director of PR & Marketing for F&B with Roy Choi at The LINE LA. In this capacity, she developed strategic communication plans that amplified the brand's visibility and reputation. Her diverse experience also includes overseeing marketing efforts at Corner Table Restaurant Group and managing communications for Treatful and Benchmarc Restaurants by Marc Murphy, where she created compelling stories to connect audiences with the brands.
Jessica’s earlier career experiences encompass a variety of positions, including event planning with The Nelson Group and serving as an Assistant Account Executive at Deutsch. Through these roles, she gained invaluable insights into the complexities of marketing and public relations while cultivating a strong foundation for her future endeavors.
Education and Achievements
Jessica Schupack earned her degree in Political Theory Constitutional Democracy from James Madison College at Michigan State University. This educational background provided her with a solid understanding of governance, policy, and the socio-political landscapes that influence marketing strategies today. Jessica's academic journey has not only equipped her with critical analytical skills but also fostered her ability to think strategically when addressing challenges in her professional roles.
Some of Jessica’s notable achievements include successfully launching promotional campaigns for multiple food and beverage brands, increasing their market share and customer loyalty. Her innovative approach to marketing, coupled with her desire to create unique culinary experiences, has allowed her to establish a robust network within the industry.
Achievements
- Market Positioning: Successfully positioned Smitten Ice Cream as a forefront brand in the artisanal ice cream market through effective marketing strategies and community engagement.
- Culinary Events Coordination: Coordinated and produced high-impact culinary events that attracted esteemed chefs and food enthusiasts, enhancing brand visibility and customer interaction.
- Strategic Communications: Developed and executed communications strategies that significantly boosted the market presence of various food and beverage brands, creating a buzz around their offerings.
- Networking and Partnerships: Leveraged extensive connections within the food and beverage industry to foster collaborations and partnerships, further enhancing brand awareness and reach.
- Social Media Management: Led successful social media campaigns that increased client engagement and brand loyalty, utilizing creative content and targeted outreach.
- Client Satisfaction: Achieved high levels of client satisfaction in consultancy roles, resulting in repeat business and referrals.
With her deep industry knowledge, exceptional marketing acumen, and a passion for exceptional culinary experiences, Jessica Schupack continues to make a remarkable impact in the marketing landscape, particularly in the food and beverage sector. She remains committed to driving innovative marketing practices and creating unforgettable experiences for consumers and businesses alike.
