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Jessica Senior
Director, Property Marketing & Digital at Colliers International
Professional Background
Jessica Senior is a highly esteemed commercial marketing executive with over 12 years of extensive experience in both strategic and operational marketing within the property industry. Her professional journey has taken her through various prestigious roles, showcasing her exceptional skills in transforming digital platforms and driving performance across multiple sectors of marketing.
Currently serving as the Director of Property Marketing & Digital at Colliers, Jessica leads creative marketing initiatives that are insight-driven and highly effective, which has established her as a visionary in the industry. Previously, she held considerable responsibilities at AMP Capital, where she excelled as National Digital Marketing Manager and progressively advanced through multiple positions, demonstrating her dedication and expertise in national marketing campaigns.
Throughout her career, Jessica has developed a strong reputation for spearheading award-winning marketing campaigns that not only elevate brand presence but also effectively engage and resonate with target audiences. As a skilled campaigns manager, she has seamlessly integrated brand repositioning strategies to boost companies' competitiveness in an ever-evolving market.
Education and Achievements
Jessica's academic foundation is equally impressive, with significant qualifications that bolster her professional expertise. She studied for a Post Graduate Certificate of Marketing at Charles Sturt University, where she refined her understanding of marketing principles and strategies.
Additionally, her educational background is complemented by a Diploma of Business from the University of New England in Australia, where she gained valuable insights into business operations and marketing strategies. Jessica's formative years were spent at Loreto Normanhurst, where her early education laid the groundwork for her eventual career in marketing.
Jessica's passion for leveraging data as a strategy for enhancing customer engagement is evidenced by her commitment to building first-party data strategies. She firmly believes that these strategies are critical for enabling multi-channel personalization and driving sustained revenue growth for any organization.
Key Achievements
Jessica Senior has a remarkable track record of achievements that highlight her professional acumen. During her tenure at Colliers, she has successfully led numerous marketing campaigns characterized by their high-impact performance and innovation. Her ability to lead high-performance teams has resulted in consistently successful outcomes that have won her recognition in the industry.
At AMP Capital, Jessica played a vital role in transforming the digital marketing landscape, undertaking various responsibilities that included being a National Marketing Campaign Manager. Her early career began with foundational roles at AMP, where her organizational and administrative skills shined, ultimately leading to high-profile positions where she significantly impacted overall marketing strategies.
Through her experiences, Jessica has developed a holistic understanding of the marketing sphere, encompassing campaign management, brand strategies, and the intricacies of digital marketing platforms. Her expertise has played a transformative role in shaping the marketing strategies of several leading companies, making her a stand-out contributor to the property industry segment.
Jessica continues to be a passionate advocate for utilizing modern marketing strategies to drive engagement and foster growth, always seeking new ways to integrate technology with marketing initiatives to create customer-centric experiences.
