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Jessica Wallace

Senior Director, Data Operations at Merkle

Jessica Wallace is a hands-on technical leader with over 15 years of experience in data-driven marketing operations and technology roles, specializing in building data solutions for creating business opportunities.

She is recognized as a data expert by leaders, peers, and business partners and has a passion for data, problem-solving, attention to detail, and excellent communication skills.

Jessica has designed, built, and managed automated, cross-channel, multi-touch marketing campaigns encompassing email, direct mail, SMS, push, and social 1:1, and has led small and large teams in these initiatives.

She has architected and developed marketing data environments and implemented Tableau-based Business Intelligence reporting for insights into marketing reach, engagement, and campaign optimization.

With expertise in SQL, Teradata, Oracle, UNIX, Tableau, GitHub, Toad, Agile methodology, Visio, SharePoint, and project management, Jessica excels in working with business stakeholders to elicit and translate technical requirements.

Her skill set also includes business intelligence, data analysis, process improvement, cross-functional leadership, email marketing, CRM, Six Sigma, MS Project, analytics, omni-channel marketing, and customer experience.

Jessica Wallace holds a Masters's in Business Administration with a specialization in Business Administration and Management from the University of Florida - Warrington College Of Business, and a Bachelor of Science in Computer Engineering with Honors from the University of Florida.

She has held various leadership positions in renowned organizations, including Senior Director, Data Operations at Merkle, Director of Data Operations at Merkle, and Sr Manager in Customer Engagement Platform - Campaign Delivery at Disney Parks & Resorts, among other roles at Disney Parks & Resorts, Dell, and other organizations.

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Location

Orlando, Florida Area