Sign In

Jessie Dawes

Chief Marketing Officer, Diptyque Americas

Jessie Dawes is a digital-first marketing executive with experience in both brand and performance marketing. With a background in developing brand strategy and utilizing data-driven consumer insights, she possesses a deep understanding of intricate markets, products, and technologies. Her approach to digital marketing and e-commerce is characterized by being data-driven, holistic, creative, consumer-centric, and integrated.

Having worked in the beauty and fashion industry at renowned companies like the Estée Lauder Companies, Shiseido, and Fast Retailing, Jessie Dawes has a proven track record of creating and overseeing high-performing marketing teams and programs. Her expertise lies in building brand awareness, increasing conversion rates, and driving profitable and sustainable brand growth.

Jessie Dawes holds a Master of Science in Integrated Marketing with a focus on Digital Marketing from New York University and a Bachelor of Science in Journalism with a specialization in Media & Advertising from The University of Kansas. Her educational background complements her practical experience in the marketing field.

Throughout her career, Jessie Dawes has held various leadership roles in reputable organizations. She served as the Chief Marketing Officer, Americas at diptyque Paris, Vice President of Integrated Marketing Strategy & Consumer Engagement at Shiseido and Clé de Peau Beauté at Shiseido, Vice President of Digital Marketing & Media at Shiseido, Executive Director of Media at Shiseido, Senior Director of Digital Marketing, E-commerce, and CRM at Theory, Director of Global Digital Marketing at Clinique, Digital Marketing Manager of Global Consumer Engagement at Clinique, Director of Marketing at Ensequence, Marketing Manager at Ensequence, Marketing Communications at The Standard, and Sales and Marketing Specialist at Imark Communications.

Jessie Dawes
Add to my network

Location

New York, New York, United States