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Jessy Wu

Principal / Head of Community at AfterWork Ventures

Jessy Wu is the Founder and Managing Director of Encour, a strategic communications agency that focuses on empowering clients to effectively manage their narratives. She established this agency after leaving her role as a Partner at AfterWork Ventures, a venture capital firm where she was instrumental in building the organization and its investment portfolio. Wu's decision to transition from venture capital to founding her own company was driven by a desire to create a platform that leverages her expertise in communication and storytelling, particularly in the context of AI-enhanced professional services.23

Professional Background

  • Encour: As the founder, Wu aims to scale the agency into a global professional services firm, helping organizations articulate their stories and achieve successful outcomes.

  • AfterWork Ventures: Prior to founding Encour, Wu held various roles at AfterWork Ventures, including Principal and Head of Community, where she contributed to the firm’s growth and investment strategies. She played a critical role in evaluating startups and supporting their development.12

  • NAB Ventures: Before her time at AfterWork, she served as a Senior Investment Analyst at NAB Ventures, where she focused on strategic investments in high-growth tech companies.1

Education

Jessy Wu holds a Bachelor of Philosophy (PhB) with Honours from The Australian National University, where she majored in Philosophy and English Literature. Her academic background includes a focus on cultural sensitivity and human rights practices, which informs her approach to communication and narrative-building in her current role.1

Vision and Goals

Through Encour, Wu seeks to build a team that can attract and develop talent capable of outperforming AI in communication tasks. Her ambition is to create a supportive environment for innovative thinkers and to establish a trusted advisory service in the realm of strategic communications.23

Highlights

Aug 31 · linkedin

I find Jack Zhang’s statements in this article ‘addressing’ Airwallex’s well-reported cultural issues beyond glib. They’re casually dismissive of well-corroborated reports of a persistently oppressive workplace environment, and betray the CEO’s lack of care for his employees’ wellbeing and psychological safety.

If you haven’t been following, let me fill you in -

In this interview, Zhang is defensive about Airwallex’s employee NPS,  compared to other tech companies. He says, “Canva is just a lot bigger… They have the resources to invest and are able to provide a better employee experience. We just don’t have the financial resources to do so”.

You’d be forgiven for thinking Airwallex is a minnow–a scrappy startup. In actual fact, Airwallex has become one of Australia’s largest tech companies - last valued at AU$8bn AUD. If Airwallex were publicly listed, it would be in the ASX 100. Not only has Airwallex raised over AU$1.4bn from investors, it's also profitable! A spokesperson confirmed that the company was cash flow positive and processing over US$80bn in volume annually.

Airwallex has the resources to prioritise employee wellbeing, it chooses not to. Its priorities have been clear for some time - in 2022, Zhang tweeted, “Does anyone know the eNPS of Canva and Atlassian? What’s the correlation of eNPS and business outcomes?” 

When Blackbird partner Niki Scevak responded that eNPS was one of the greatest predictors of company success, Zhang retorted, “Nick [sic], do you really think founders should focus on eNPS in the early stages? Great intensity and pressure will cause decline in eNPS but it is what is required to survive”.

Clearly, Airwallex has decided that creating an intense pressure cooker is critical for success. But what's galling is Zhang’s attempt to lump together all allegations that have surfaced about Airwallex’s culture, and casually dismiss them as being part and parcel of a high performance environment.

In this article, Zhang says, “We want to build a high-performance culture, right? We’re not a business that you can just come into, work for four hours a day… You have to be reasonably ambitious, you have to be willing to put the hard work in, and you have to enjoy this slightly chaotic environment.”

You'd be forgiven for assuming that Zhang is responding to a few people who whinge about working evenings, or who can’t handle anything more ambiguous than a job at a big bank.

But the AFR’s reporting paints a much starker picture: “Current and former staff describe how Zhang would regularly call out and belittle junior developers in front of their colleagues, even threatening to fire them”.

The scale of what Airwallex has achieved is quite remarkable. Building a company in a competitive space requires high performance, hard work, and sacrifice.

But leaders who’ve gained great power, wealth, and influence - on the back of their employees' work and sacrifice, must take ownership of mistakes - not make excuses.

Aug 30 · linkedin

One day you wake up and notice a change - subtle, slight. Like a knot between your shoulder blades that’s loosened in the night.

As you pull up to the office and parallel park your car; you realise you no longer feel the nagging need - to multiply monthly revenue by twelve and call it ARR.

In accepting that revenue does not always recur, a new freedom blooms. Ease rushes in - where strain once loomed.

PS - if you want to explore how comms (not limited to - but not exclusive of - niche LinkedIn poetry) can drive outcomes for you or your business, check out encour.co and drop us a line! No lock-ins; you can churn any time - I am at peace 🧘‍♀️

#sunsout #hingesoff

Related Questions

What inspired Jessy Wu to start Encour?
How did Jessy Wu's experience at AfterWork Ventures influence her decision to leave and start Encour?
What are some of the key projects or clients Encour has worked with?
How does Encour integrate AI into its strategic communications services?
What challenges has Jessy Wu faced in building Encour?
Jessy Wu
Jessy Wu, photo 1
Jessy Wu, photo 2
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Experience

Principal / Head of Community at AfterWork Ventures since March 2022
Investment Manager at AfterWork Ventures, Senior Investment Analyst at NAB Ventures, Associate at Strategy&, and more

Education

Bachelor of Philosophy (PhB) with Honours I from The Australian National University, majored in Philosophy and English Literature (2013 - 2017)

Location

Sydney, New South Wales, Australia