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Jesus Lara
President - Univision Radio
Jesus Lara is an accomplished and strategic senior executive with over 20 years of experience in technology, music, and media.
He has a proven track record in developing multi-platform initiatives in both US and international markets.
Lara possesses excellent leadership and general management skills, having built and led teams in digital strategy, product development, content creation, and various marketing facets.
As a co-founder of a technology and content start-up, he has a strong understanding of the digital media landscape and monetization models.
His bilingual proficiency in English and Spanish, with knowledge of Portuguese, adds to his versatility in navigating diverse markets.
One of his notable projects includes leading the development of LaMusica, a mobile-first digital music and entertainment product.
He also spearheaded the creation of an innovative edutainment product aimed at teaching global youth English through music, TV, and film content.
In addition to his corporate roles, Lara has shared his knowledge by teaching digital marketing at IE Business School in Madrid.
His educational background includes studies in Advanced Project Management at Stanford University, BBA in Marketing and International Business from Florida International University, Masters in Digital Marketing from IE Business School, and an MBA in International Business from Thunderbird School of Global Management.
Lara has held key positions in various organizations including General Manager - Digital, Content, and Entertainment at Univision Communications Inc., Executive Vice President - Digital Media Strategy at Spanish Broadcasting System, and Senior Vice President at Viacom / MTV International, among others.
His commitment to continuous learning is evident in his approach to life, which he describes as 'living a life in perpetual beta.'
Highlights
Wrapping up a fantastic and busy week, which included a deep dive with the incredible team at Punchbowl News in DC. Pilar Ramos and I had the pleasure of talking to Anna Palmer, where we delved into the critical role of the #Hispanic electorate in the 2024 elections in the presidential race and across key senate and house races. We discussed how, at TelevisaUnivision we are doing our part to ensure Hispanics take an active role in shaping the future of our country.
#didyouknow
The Hispanic vote is set to be the Majority Maker vote in the 2024 elections. The number of Hispanic registered voters is significantly larger than the margin of victory in the 2020 presidential race in every swing state (AZ, NV, GA, NC, MI, PA), in 13 Senate and 45 House races — a community whose influence will be felt far beyond just the border states.
The Hispanic electorate is diverse, and its opinions are informed by its life experiences. Over 60% of Hispanic voters are untethered to ideology and will vote based on the issues that matter most to them.
At TelevisaUnivision, we have built the industry's most comprehensive data and advanced analytics capabilities, enabling us to identify the key issues. We have also developed a proprietary advanced sentiment index, “Intensity Index” enabling our partners to deliver the right message to the right audience.
Our proprietary TU Household Graph is the industry's largest, most representative, and most accurate data graph (per Truthset). It covers 18 million Hispanic homes and 400 million unique device IDs, enabling our partners to reach Hispanics across all platforms.
The Hispanic voter is hard to reach and persuade via English language media. TelevisaUnivision is the largest Hispanic media company in the US and the world’s largest Spanish language content producer. We have all the platforms and the tools enabling us to deliver the broadest reach of Hispanic voters. We are the most trusted name in the Hispanic community and have over six decades of experience serving our community. Across #videostreaming, #audiostreaming, #television, and #radio, we are the only media and technology company that can surround the Hispanic voter at all times during their day.
#Authenticity is paramount in messaging to the Hispanic voter, and in-language and in-culture creativity is key in conveying nuanced messages, as 71% of Hispanic voters are more intent on messages in Spanish.
We have eliminated the complexity of media planning and buying to reach the Hispanic voter. We’ve built Vamos, an audience intelligence platform powered by Tunnl that enables planners and buyers to create custom segments and seamlessly deploy campaigns.
Get all the information you need on the Hispanic voter by going to https://lnkd.in/erPYd4v6
