Suggestions
Jf Amprimoz
Helping People Get More Out of Analytics Tools and Data
Jf Amprimoz is a seasoned professional specializing in improving organizational digital performance through enhanced analytics practices and technology utilization.
With a unique ability to not only implement various tools but also to strategize the investment decisions and timelines, Jf ensures that teams maximize the benefits of these technologies effectively.
Jf's expertise ranges from setting up and analyzing optimization experiments on single-page applications to significantly reducing cost per PPC conversion for businesses.
Throughout a distinguished career, Jf has consistently achieved high placements for clients in search engine results, managed successful global content creation teams, and revamped websites for increased conversions and lead quality.
An advocate of lean and iterative approaches, Jf is an active member of the Digital Analytics Association and is actively involved in the Toronto Chapter.
With a solid educational background in Honors Bachelor of Science in Mathematics from Brock University, Jf Amprimoz brings a robust analytical skillset to his professional endeavors.
Having held key roles such as Senior Digital Analytics Specialist at ClickInsight Corporation, Founder at Informed Iteration, Senior Manager Analytics Implementation at AutoTrader.ca, and various editorial positions at Bright Hub, Inc., Jf has demonstrated a versatile skill set and a keen eye for digital strategies.
Highlights
What's the biggest thing holding back analytics teams from doing impactful work that helps a business achieve its goals?
I asked some analytics leaders I know that question, and the answers all revolved around one theme: The work analytics teams do has to be aligned to the business goals and questions.
It seems obvious, but a lot of analytics work ignores, or at least forgets, that crucial requirement. This article looks at why, and how to avoid it, drawing on not just my experience, but insight from a half dozen leaders that make me look like like a neophyte.
Writing a blog post can take you in unexpected directions. The post I'm working on presently involves:
🗣️ Talk to a bunch of people who really know analytics and get a bunch of ideas, along with quotes full of insight, over LinkedIn.
✍️ Write blog
🖍️Proofread blog
❌ Ask ChatGPT what it thinks of my blog, and eventually figure out it's not answering because it is having errors, not because of my question
✅ Ask Claude for feedback, which suggests adding more transition sentences between sections, so I do that.
🖌️Layout blog in WordPress
❌ Find out that AI image generators can't understand that someone would want an image of an arrow MISSING a target.
💸 Buy some stock photos
💾 Save the draft
👁️ Notice that some emojis from the quotes are now missing
🎓 Learn that some emojis are 3 bytes long, and some are 4, and that older WordPress site databases can often only handle 3 byte encodings.
⚙️ Update my site's database to use utf8mb4 instead of utf8mb3
🔍 Preview the post and immediately realize the grey color used in the blockquote styling is almost illegible on a white background for the average user, let alone from an accessibility standpoint.
📍My current state in the process
💈 Jump into the CSS and make the blockquotes legible
🧹 Clear the cache on the site, hosting, and CloudFlare
➡️ Hit publish and make sure the live site and post look ok
🚨 Promote on socials
Being your own boss means you take on a lot of tasks that might not be in your wheelhouse, but the adaptability and experience solving unfamiliar problems you develop are eminently useful in and of themselves.
What's the most unexpected thing you've had to do to get what was supposed to be a simple blog post published? Or was it more like my situation, with nothing really crazy, just a bunch of small things?
