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Jian Shokouhi

Sr. Sports Marketing Manager - Rockies Region at Red Bull

Jian Shokouhi is a Senior Manager of Sports Marketing for the Rockies Region at Red Bull.4 With over 17 years of experience in strategic marketing, Jian is based in Arvada and has more than 500 connections on LinkedIn.1 Previously, Jian held positions at PepsiCo and Dick's Sporting Goods.3

In his role at Red Bull, Jian is involved in various aspects of sports marketing:

  1. He has been searching for a Senior Culture Marketing Manager, indicating his involvement in team building and recruitment.3

  2. Jian's team in Denver was looking for a Sports Marketing Intern in the summer of 2022, showcasing his leadership in regional marketing initiatives.6

  3. He actively promotes Red Bull's involvement in action sports and extreme events, sharing content about the company's marketing activities.7

Jian Shokouhi's professional focus aligns with Red Bull's marketing strategy, which heavily emphasizes sports sponsorship, extreme athletics, and creating a "cool" brand image among young consumers.25

Highlights

Aug 22 · cascade.app
The Ultimate Red Bull Marketing Strategy Study
Jun 6 · nytimes.com
Why Red Bull bought sports teams — and the impact on them
Aug 3 · segmentify.com
Red Bull's Accelerating Sports Marketing Strategies - Segmentify

Related Questions

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What is Jian Shokouhi's educational background?
Jian Shokouhi
Jian Shokouhi, photo 1
Jian Shokouhi, photo 2
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Location

Arvada, Colorado