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Jill Baskin

Retired CMO, The Hershey Company. Board Member. Consultant.

Jill Baskin is a retired Chief Marketing Officer (CMO) of The Hershey Company with extensive experience in the consumer goods industry.13 She held the position of CMO at Hershey from September 2017 to February 2022, overseeing Communications Strategy, Content Development, Design, Media, and Brand PR for some of the company's iconic brands.13

Prior to her role at Hershey, Baskin served as VP Global Brand Strategy and Communications at Mondelēz International from March 2014 to October 2017, where she was responsible for creative excellence across global power brands such as Oreo, Cadbury, and Trident.3 Her career also includes positions at Kraft Foods Group and a 19-year tenure at Leo Burnett, where she rose to the role of Senior Vice President.3

Baskin holds a Bachelor's degree in Philosophy from Pitzer College, which has underpinned her strategic thinking and decision-making skills throughout her career.3 She is known for her expertise in uncovering consumer insights and translating them into successful marketing campaigns.1

Currently, Baskin is involved in board memberships and consultancy work.3 She has been recognized for her innovative approach to marketing, including the use of data-driven strategies and a focus on ethical data usage.2 Baskin is also an advocate for curiosity, kindness, and collaboration in leadership.4

Highlights

Apr 19 · linkedin

Do you want to help talented refugees from Ukrainian war? I know a talented former colleague and her husband who are refugees in Montenegro. They are looking to move anywhere safe to work. My colleague's most recent position is as a Sr. Dir of Procurement for a multinational food company (think PepsiCo and Mondelez). I have worked directly with her and can recommend her highly. Her husband is an IT specialist in digital transformation. If you want their resumes please DM me and I will send them to you along with their contact info. These folks need our help.

Feb 18 · linkedin

The sun has set on my career as a CMO. I retired from Hershey at the end of the year. I ended it by working for the best company, bar none. Given that I worked at some of the biggest and best; Leo Burnett, Kraft, Mondelez and then Hershey, it is a big claim. What made Hershey so special was the people. They were kind, honest and welcomed me with open arms. My bosses trusted me and gave me every tool I needed to succeed, including building me a studio and fully operational kitchen! I couldn't have gotten there without great mentors too. And now I get to pursue another dream of living in Mexico. This photo is from Bucerias where I spent the month of January and now I have moved on to Merida in search of my next life. Thank you to everyone who helped me along the way with a special shoutouts to Dana Anderson @marybethwest Kristen Riggs, the CSweet team and to my partners Droga5 and dentsuMB. When you are CMO you only look as good as the advertising someone makes for you.

Related Questions

What were some of Jill Baskin's most successful marketing campaigns at The Hershey Company?
How did Jill Baskin's experience at Leo Burnett influence her marketing strategies?
What innovative interviewing techniques does Jill Baskin use in her marketing work?
How did Jill Baskin's role at Mondelēz International prepare her for her position at The Hershey Company?
What are some of the key challenges Jill Baskin faced while leading marketing at The Hershey Company?
Jill Baskin
Jill Baskin, photo 1
Jill Baskin, photo 2
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Location

Greater Chicago Area