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Jill Baskin

Retired CMO, The Hershey Company. Board Member. Consultant.

Jill Baskin is a retired Chief Marketing Officer (CMO) of The Hershey Company with extensive experience in the consumer goods industry.13 She held the position of CMO at Hershey from September 2017 to February 2022, overseeing Communications Strategy, Content Development, Design, Media, and Brand PR for some of the company's iconic brands.13

Prior to her role at Hershey, Baskin served as VP Global Brand Strategy and Communications at Mondelēz International from March 2014 to October 2017, where she was responsible for creative excellence across global power brands such as Oreo, Cadbury, and Trident.3 Her career also includes positions at Kraft Foods Group and a 19-year tenure at Leo Burnett, where she rose to the role of Senior Vice President.3

Baskin holds a Bachelor's degree in Philosophy from Pitzer College, which has underpinned her strategic thinking and decision-making skills throughout her career.3 She is known for her expertise in uncovering consumer insights and translating them into successful marketing campaigns.1

Currently, Baskin is involved in board memberships and consultancy work.3 She has been recognized for her innovative approach to marketing, including the use of data-driven strategies and a focus on ethical data usage.2 Baskin is also an advocate for curiosity, kindness, and collaboration in leadership.4

Related Questions

What were some of Jill Baskin's most successful marketing campaigns at The Hershey Company?
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What innovative interviewing techniques does Jill Baskin use in her marketing work?
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Jill Baskin
Jill Baskin, photo 1
Jill Baskin, photo 2
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Location

Greater Chicago Area