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Jill Bommarito

Founder - Ethel’s Baking Co - The Original Dessert Bar Company - Gluten-Free & Non GMO

Jill Bommarito is the founder and CEO of Ethel's Baking Company, a gluten-free bakery located in Metro Detroit, Michigan. She started her business in 2011 by leasing a church kitchen with a $10,000 loan from her mother, initially employing just herself and one other person.123

Business Background:

  • Founded Ethel's Baking Company in 2011, specializing in gluten-free dessert bars and cookies
  • Named the company after her grandmother, Ethel St. John, who inspired her love of baking
  • Currently operates a business with $5 million in annual revenue and 26 full-time employees14
  • Products are sold in 49 states across grocery stores, airports, hospitals, universities, and convenience stores1

Motivation and Mission: Bommarito was motivated by her family's 30-year history with Celiac Disease to create high-quality gluten-free baked goods. Her goal was to make gluten-free desserts that are not just "good enough" but truly exceptional, ensuring people with dietary restrictions feel like "the rockstar of the party".23

Achievements:

  • Graduated from the first Goldman Sachs 10,000 Small Businesses program in Detroit in 201414
  • Received Start-Up Company of the Year for Macomb County in 20144
  • Expanded from 25 retail stores in 2014 to over 1,500 stores across the U.S. and Canada by 20243

Entrepreneurial Approach: Bommarito is committed to growing her business strategically, using Michigan-made ingredients and supporting local economic development. She is also passionate about mentoring entrepreneurs and advocating for small businesses.4

Highlights

Jill Bommarito's success in building a legacy brand
Jill Bommarito's success in building a legacy brand
Jan 18 · congress.gov
[PDF] Jill Bommarito, Founder and CEO Ethel's Baking Company, Shelby ...
Sep 6 · ethels.com
Ethel's Baking Co. | Gluten-free desserts delivered

Related Questions

How did Jill Bommarito's grandmother inspire her to start Ethel's Baking Company?
What challenges did Jill Bommarito face when expanding Ethel's Baking Company?
How did Jill Bommarito manage to secure funding for her business initially?
What makes Ethel's Baking Company's gluten-free desserts stand out from others?
How did Jill Bommarito's experience with celiac disease influence her business decisions?
Jill Bommarito
Jill Bommarito, photo 1
Jill Bommarito, photo 2
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Location

Detroit Metropolitan Area