Suggestions
Jill Brand
Head of Brand & Engagement at Pvolve
Jill Brand is the Head of Brand & Engagement at Pvolve, a fitness company known for its unique approach combining functional movement with resistance training. She has been in this role since January 2022, overseeing brand strategy, public relations, integrated marketing, and community engagement initiatives.12
Professional Background
Before her current position, Brand held several key roles within Pvolve:
- Executive Director, Brand, Content & Community (October 2021 - Present)
- Senior Director, Brand, Integrated Marketing & Community (May 2020 - October 2021)
In these capacities, she focused on enhancing customer experiences and ensuring consistency across marketing channels. Her responsibilities included managing customer experience (CX), organic social channels, and community teams, while also collaborating with performance marketing to optimize campaigns.1
Prior to joining Pvolve, Jill Brand worked at Equinox in various roles, including:
- Senior Director of Brand Experience & Partnerships
- Director of Marketing
At Equinox, she was instrumental in launching new fitness concepts and developing marketing strategies that significantly impacted brand positioning and revenue growth.1
Education
Jill Brand holds a Bachelor of Arts degree in Philosophy and Dance from Emory University (2004-2008) and has pursued further education in Positioning and Brand Development at New York University.1
Notable Achievements
Under her leadership at Pvolve, the brand has gained recognition for its innovative marketing strategies, including partnerships with high-profile celebrity ambassadors like Jennifer Aniston. This collaboration has notably increased brand visibility and consumer engagement.23
Brand's work emphasizes the importance of community building and gamification in fitness, aiming to motivate members through participation-based challenges that enhance accountability and foster a sense of belonging.3
