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Jill Strickman
CEO of GENUINE: The Real People Company. Casting Real People with compelling stories for major brands
Jill Strickman is the founder, president, and CEO of GENUINE: The Real People Company, a firm specializing in casting real people, patient ambassadors, experts, and influencers for advertising campaigns.1 With over twenty-five years of experience in the industry, Strickman has established herself as a real people expert, focusing on creating authentic connections between brands and their audiences.2
GENUINE, under Strickman's leadership, excels in finding and showcasing real individuals for major brands' advertising campaigns. The company's approach involves identifying, vetting, and interviewing real people to become the face of these campaigns, ensuring that their stories are relatable, impactful, and memorable.
Strickman combines warmth and empathy in her work, partnering enthusiastically with brands to create compelling narratives. Her natural ability in real people and testimonial casting, coupled with her entrepreneurial spirit, allows her to set strategic directions for projects and the company as a whole.1
During the COVID-19 pandemic, Strickman and her team at GENUINE adapted by guiding real people to create User-Generated Content (UGC) for major brands, maintaining authentic connections through various media formats.
Strickman's educational background includes a graduate program at the International Center of Photography and a BA with Honors in Philosophy from Connecticut College. She is active on social media platforms, sharing insights about her work and the power of real stories in advertising.34
Highlights
My team is looking to bring on a freelance social media coordinator part-time. If you know someone, or are someone, send me a message!
#socialmedia #nowhiring #remotework
Sharing my Friday inspiration! I am always in awe of marathon runners who make it through their training with all the challenges and obstacles to face along the way. Working on this Degree® campaign to champion those who persevered to the finish line was certainly a highlight of the year.
Thanks to my incredible team who found these rockstar runners for Degree®'s "Not Done Yet" campaign! Megan Miller Kourtny Myers Jennifer Kitchin Gina Martorana-Liotti #inspiration #notdoneyet #genuine #realpeople #advertising
