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Jillian Gibbs

Founder & CEO @ APR Consulting | Sustainable Creative Production Optimization, ex Molson Coors, ex-Unilever

Jillian Gibbs is the Founder and Global CEO of Advertising Production Resources (APR Consulting), a leading production optimization consultancy for Fortune 500 companies. She established APR in Colorado around 2000 after pioneering the concept of Production Cost Consulting during her tenure at Unilever and Molson Coors. Under her leadership, APR has grown into a global organization with over 150 experts operating in 25 countries, providing innovative solutions across various production disciplines such as video, digital, print, and emerging technologies like VR and AI.125

Gibbs is known for her commitment to modernizing the advertising production ecosystem by driving efficiency, transparency, and collaboration among creative agencies and production suppliers. Her work has significantly influenced industry standards, and she is recognized as a thought leader on topics like diversity, sustainability, and women’s empowerment in business. She also authored The Marketer’s Guide to Creative Production, a resource aimed at bridging gaps between marketers and production teams.45

A native of Brooklyn, New York, Gibbs began her career in advertising production at Unilever, where she managed high-profile campaigns and introduced innovations like transitioning stop-motion ads to CGI. She later founded APR with a mission to optimize content creation processes for global brands while fostering a collaborative approach to production management.35

Highlights

Jul 2 · linkedin

Just finished a wonderful podcast with Vicki Bradley about my background in music, why I started APR, why I wrote The Marketers Guide to Creative Production, and how important it is to nurture the people in the company, our clients, and the marketing and advertising industry at large. Tune in to the episode in late August to hear the podcast, which I will share on my LinkedIn feed. Hope you are having a great summer!

Jun 12 · linkedin

Bucket List: to be teaching at Cannes Lions alongside one of my marketing crushes, Jonathan Mildenhall! I’ll be sharing highlights from my new book, https://lnkd.in/g5aTvJkU and the recent https://lnkd.in/eX4QY5yh AI whitepaper in Creative Production. The complexities and challenges are real, but not insurmountable! Join me and Edmond Handwerker for this great session at Cannes on Monday.

Related Questions

What inspired Jillian Gibbs to start APR Consulting?
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What are some of the key innovations introduced by APR Consulting under Jillian Gibbs' leadership?
How does APR Consulting help Fortune 500 companies optimize their production costs?
What are Jillian Gibbs' views on entrepreneurship and women in business?
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Location

Denver, Colorado, United States