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Jillian Greenwood
Senior Experience Researcher at WW (formerly Weight Watchers)
Professional Background
Jillian Greenwood is a dedicated professional with a dynamic career in User Experience (UX) research and design, rooted in a strong academic foundation. Currently, she serves as a Senior Experience Researcher at WW, formerly known as Weight Watchers, where she leverages her expertise in UX design to enhance user interactions and improve the overall experience for clients. Jillian has a rich history of roles that reflect her versatility and deep-seated understanding of user-centered design principles. Her journey in the tech and design industry has allowed her not only to influence the digital products users interact with daily but also to contribute valuable insights to strategic decision-making processes within organizations.
Prior to her role at WW, Jillian held the position of Experience Researcher within the same organization, working diligently to understand user needs and behaviors. This experience at a leading health and wellness brand solidified her ability to apply research methodologies effectively and deliver actionable insights. Additionally, Jillian has worked as the Research Lead at Skyrocket Digital, where she oversaw various UX research initiatives, ensuring that user perspectives were at the forefront of product development. Her experience at Skyrocket Digital further honed her research capabilities and strengthened her commitment to fostering a user-first mentality in design.
Before venturing into the tech sector, Jillian accumulated significant experience in government relations and policy management. Her tenure as the Assistant Director of Government Relations & Communications at the Canadian Home Builders' Association of BC was particularly noteworthy. In this role, she collaborated with various stakeholders and utilized her expertise in public affairs to drive effective communication strategies that impacted the building industry. This experience has greatly enhanced her understanding of how policy influences design and user experience.
Jillian's career path also includes roles such as UX Designer for Camp Pacific and UX/UI Designer at Kabuni, where she further explored the intersection between design and user experience. Each position allowed her to cultivate her skills in creating intuitive interfaces that resonate with users. Furthermore, her academic background in Public Affairs and Policy Management from Carleton University and her specialized training in UX Design from Red Academy equip her with a unique perspective on the intricacies of social policies and their implementation in user-centric projects.
Education and Achievements
Jillian's educational journey is a testament to her commitment to professional growth and her dedication to mastering her craft. She studied UX Design at Red Academy, where she gained extensive knowledge in user research, interaction design, and usability testing. This diploma program provided her with the practical skills essential for excelling in the UX field, allowing her to add immediate value to the organizations she joined. Her ability to grasp complex design concepts and apply them effectively to real-world situations is a hallmark of her education.
Prior to her UX certification, Jillian completed her Bachelor of Public Affairs and Policy Management at Carleton University, a significant academic pursuit that has shaped her analytical approach to understanding societal issues and their connection to user behavior. The knowledge she acquired during her time at Carleton laid the groundwork for her successful transition into the tech industry, and her policy background continues to inform her work in UX research and design. This unique blend of education allows her to approach projects with both a design perspective and a contextual awareness of how policies impact user experiences.
Notable Achievements
Throughout her career, Jillian has made significant contributions that highlight her dedication to advancing the field of user experience. Notably, her work as a Senior Experience Researcher at WW exemplifies her ability to influence product direction through research-driven insights. Her meticulous approach to understanding user needs has not only improved client satisfaction but has also resulted in award-winning digital products that have enhanced the brand’s reputation in the health and wellness sector.
Beyond her research duties, Jillian has been an advocate for integrating user feedback into the design process, demonstrating her commitment to excellence in UX design. Her work at Skyrocket Digital solidified her role as a thought leader in the research community, further expanding her influence as a professional in the UX field.
As a professional who champions the principles of inclusivity and user-centered design, Jillian's work is characterized by a passion for creating products that resonate with diverse audiences. She actively engages in mentoring emerging designers, sharing her knowledge and experience to uplift the next generation of UX professionals. This commitment to professional development and community engagement not only enhances her own career but also contributes positively to the field of UX as a whole.
