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Jillian Tate

Insights-driven digital marketer, running cross-channel campaigns at scale.

Jillian Tate is the Senior Vice President of Media at Bounteous, a leading digital experience consultancy.12 She joined Bounteous in August 2021, bringing over 17 years of experience in crafting and implementing audience-first campaigns.1 In her role, Tate helps clients leverage the full spectrum of marketing technology for holistic media initiatives, including search, social, programmatic, OTT, CTV, and other emerging channels.1

Prior to joining Bounteous, Tate served as an executive director at OMD, the media services division of Omnicom.13 There, she oversaw hundreds of millions of dollars in digital media spend annually across platforms like Google, Facebook, and Amazon for clients in various industries.1

Tate is recognized as a media leader with 20 years of performance and data-driven media experience.3 She has been quoted in industry reports, including a Forrester Research report titled "Investing In Diverse Media Is A Business Decision, Not A Moral Dilemma," where she provided insights on diverse media spending and the importance of testing and learning in different cultural contexts.2

At Bounteous, Tate is part of the company's rapidly growing Marketing Services practice, which aims to empower brands to activate talent, technology, and data to reach and retain customers.1

Highlights

Jan 5 · bounteous.com
Bounteous' Jillian Tate Quoted in Report by Independent Research ...
Bounteous' Jillian Tate Quoted in Report by Independent Research ...
Aug 17 · bounteous.com
Press Release: Bounteous Appoints Sheena Banton as Senior Vice ...
Press Release: Bounteous Appoints Sheena Banton as Senior Vice ...

Related Questions

What are some of Jillian Tate's most notable achievements at Bounteous?
How has Jillian Tate's experience at OMD USA influenced her approach at Bounteous?
What specific strategies does Jillian Tate implement for audience-first campaigns?
How does Jillian Tate's role at Bounteous differ from her previous positions?
What are some examples of successful media initiatives led by Jillian Tate?
Jillian Tate
Jillian Tate, photo 1
Jillian Tate, photo 2
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Location

New York, New York, United States