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Jillian Upton
Brand Manager at Cellar One and The Wine Show Co Host at 96.5 Inner FM
Professional Background
Jillian Upton is a dynamic and passionate wine enthusiast, currently serving as the Cellar One Brand Manager - D2C at Accolade Wines. In her role, Jillian is responsible for crafting and delivering compelling wine campaigns, focusing on enhancing the experiences of Cellar One members. Her expertise in marketing and advertising enables her to create resonating messages that appreciate the value of wine while engaging customers effectively.
In addition to her marketing prowess, Jillian has a budding career in the broadcasting world as a co-host of The Wine Show, a delightful radio program in Melbourne that airs on Sunday mornings. The show showcases wine craftsmanship and promotes various aspects of wine culture, aligning perfectly with Jillian's deep passion for this delightful beverage. Her contribution to the show reflects her commitment to sharing wine knowledge and connecting with fellow wine enthusiasts.
Jillian's career has been rich and varied, with extensive experience in events management and consultancy. Prior to her current role, she held numerous high-profile positions, including Consultant at Upton Consulting and Senior Account Director - Events at Revolution360. Jillian demonstrated her leadership at Afiniation, a finance technology networking platform, as the Co-founder and Events Director, where she helped build a community bridging the gap between finance and technology. Her extensive portfolio also includes multiple roles at The Bakery Marketing Communications, where she was pivotal in both relationship and events management as the Events and Relationship Director, as well as the Awards & Agency Relationship Director at ADMA, where she managed relationships with key industry stakeholders.
With a career that began in operations, Jillian also held significant roles such as Global Operations Director at SalesLabs and Operations Manager at Ernst & Young, showcasing her strong organizational and management skills that are critical in the fast-paced environments of both consulting and event management.
Education and Achievements
Jillian Upton graduated with a Bachelor of Arts (BA) in Advertising and Marketing from Charles Sturt University. This academic background laid the foundation for her successful career in marketing, providing her with invaluable knowledge and skills essential for developing engaging campaigns and nurturing strong client relationships in various sectors. Her education allowed her to blend creativity with strategic thinking, traits that are particularly beneficial in both her marketing role and her endeavors in the wine industry.
Her achievements in the industry speak volumes about her dedication to building strong professional networks and delivering outstanding results. With significant experience in brand management and event planning, Jillian has successfully directed numerous large-scale events, enhancing brand visibility and customer engagement across various initiatives.
Notable Achievements
- Cellar One Brand Manager at Accolade Wines: In her current position, Jillian leads the marketing efforts that cater to wine aficionados, designing campaigns that resonate with both casual drinkers and connoisseurs alike. Her knack for understanding customer needs and market trends has resulted in successful outreach to a growing base of wine enthusiasts.
- Co-Host of The Wine Show: Her role on this popular Melbourne radio show not only showcases her passion for wine but also supports her brand initiatives at Accolade Wines by fostering community engagement and education about wines and winemaking processes.
- Former Senior Account Director at Revolution360: Here, she spearheaded event strategies and orchestrated successful campaigns that brought brands to life, showcasing her ability to blend creativity with strategic foresight.
- Co-founder of Afiniation: This role demonstrates Jillian's entrepreneurial spirit and commitment to fostering innovation within the finance and technology sectors by creating networking opportunities that facilitate growth and collaboration.
- Awards & Agency Relationship Director at ADMA: This position allowed her to build and maintain crucial relationships with key industry figures, amplifying her influence in marketing and advertising communities.
Conclusion
Jillian Upton’s multifaceted career spans advertising, marketing, event management, and now, broadcasting, marking her as a versatile and passionate professional. Her educational background in Advertising and Marketing, combined with her hands-on experience in brand management and relationship development, positions her uniquely in the wine industry and beyond. With her engaging personality and expertise, Jillian continues to contribute to the community of wine enthusiasts and professionals alike, making her a treasured asset wherever she applies her craft. Whether behind a microphone sharing her love for wine or crafting campaigns that appeal to the senses, Jillian embodies the very spirit of innovation and engagement in the wine sector.
