Suggestions
Jim Anstey
Fractional CMO for cannabis, sustainable and community orientated brands.
Jim Anstey is the President and Founder of BKLY Inc, a consultancy focused on providing fractional Chief Marketing Officer (CMO) services to cannabis, sustainable, and community-oriented brands. He established BKLY Inc in January 2017 and has since been instrumental in developing marketing strategies for various cannabis companies, including Pleasantrees, Cloud Cannabis Co, and MedCare Farms.12
Professional Background
Anstey has extensive experience in marketing and brand development, having held senior positions in several notable companies before founding BKLY Inc. His career highlights include:
- CMO/COO Roles: Anstey has worked as a CMO for multiple cannabis brands, significantly increasing their market presence and sales. For instance, he was the CMO for Kin Slips, where he grew revenue threefold during his tenure.12
- Previous Experience: Prior to entering the cannabis industry, he served as Senior Vice President at Hill+Knowlton Strategies and held key marketing roles at Alpargatas (Havaianas) and Saatchi & Saatchi. His work has spanned various sectors, including entertainment and consumer goods.12
Education
Anstey holds a Bachelor of Arts degree in History from the University of Bristol, where he also studied Economics and Spanish.1
Personal Insights
He describes his mission as removing the stigma around cannabis and making it more accessible and enjoyable globally. Anstey's approach combines his experiences from both Brooklyn and Berkeley to enhance brand relevance in the cannabis market.23
Overall, Jim Anstey is recognized for his innovative marketing strategies that connect emotionally with consumers while promoting sustainable practices within the cannabis industry.
Highlights
Tomorrow will be our 20th Third Thursday Event. So far Sean Scadron and I have welcomed several thousand people to our events. From retail license holders, processors, and cultivators to service providers, illicit market operators who want to go legit, to people wanting to find out what the fuss is all about!
All are welcome and I'm excited to talk about the trials and tribulations of one of the fastest-growing industries in the US. (From 2023 to 2027 New York State cannabis is due to grow by 26x)
Cannabis is a tough business. From my experience in CA, MI, MA, NJ and NY, I have learned that we have to help each other succeed. That's the spirit of Third Thursday.
It's Thursday August 15 from 6pm to 8pm at Essex in the Lower East Side. Sign up below for more info.
#cannabis #newyork #cannabisindustry
Next Thursday will be our 19th Third Thursday Event. So far Sean Scadron and I have welcomed over 3000 people to our events. From retail license holders, processors, and cultivators to service providers, illicit market operators who want to go legit, to people wanting to find out what the fuss is all about!
All are welcome and I'm excited to talk about the trials and tribulations of one of the fastest-growing industries in the US. (In 2023 New York State cannabis hit $100MM in sales. By 2026 the market is predicted to grow to $2.6Bn by BDSA. My math is terrible, but I think that's a x26 growth over 3 years???)
Cannabis is a tough business. From my experience in CA, MI, MA, NJ and NY, I have learned that we have to help each other succeed. That's the spirit of Third Thursday.
It's Thursday July 18 from 6pm to 8pm at Essex in the Lower East Side. Sign up below for more info.
#cannabis #newyork #cannabisindustry
