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Jim Finnerty

MarTech Leader & Product Builder

Jim Finnerty is a seasoned professional with over two decades of experience in building tech-focused solutions to enhance marketing processes.

He holds a Master of Science degree in Management from Rensselaer Polytechnic Institute and has a background in technology from SUNY Geneseo.

Throughout his career, Jim has held various leadership roles in consultancy, startups, small companies, and global agencies, focusing on business, product, and delivery.

His expertise lies in aligning business requirements with product strategies and optimizing operations to drive value for clients, companies, and shareholders.

Previously, Jim served as the Identity Capability Lead at Merkle and held executive positions including Chief Executive Officer, Chief Operating Officer, and Senior Vice President at 4Cite Marketing and Senior Vice President at I-Centrix.

Highlights

Apr 17 · linkedin

It all started with these guys! After an amazing 13 year run with 4Cite/Merkle, the time has come to step away. Thanks to all who helped take 4Cite from an idea to an industry leader in Identity Resolution and a key component of Merkle’s Merkury Identity platform. I could not be more proud of what we have accomplished together and I look forward to hearing about all the continued successes!

This ends my 23 year run of back-to-back startup, acquisition, earn-out & integration cycles. It has been incredibly rewarding, but I am looking forward to recharging before tackling what’s next.

Sep 29 · linkedin

How can you overcome the #CX disconnect with a modern #datastrategy? Download Merkle’s Q3 Customer Engagement Report to find out:

Jim Finnerty
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Location

Latham, New York, United States