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Jim Kingsbury

Fractional CMO & E-Commerce Marketing Advisor | Ex-Zappos, Allbirds, KiwiCo, Amazon & Many B2C Startups

Jim Kingsbury is an E-Commerce fractional marketing executive, advisor, mentor, and coach renowned for his expertise in contribution margin growth, real-world marketing measurement, team focus optimization, and fostering strong connections between marketing teams, CEOs, and investors.

His academic journey includes earning an MBA from Stanford University Graduate School of Business, a BA in East Asian Studies from Yale University, and studying at Andover.

Jim has held various advisory and leadership roles in esteemed organizations like Jerry, Highlights for Children, Thermal, WoofyClub, Sleep Reset, GrowthMentor, Growth, H.I.G. Capital, KiwiCo, Inc., The Pro's Closet, Allbirds, 3Q Digital, RevelOne, One Kings Lane, Zappos.com, Art.com / AllPosters.com, and Amazon.com.

His extensive experience spans positions such as Marketing Advisor, Fractional CMO, Marketing Leadership Mentor, Strategic Advisor, Chief Marketing Officer, Board Member, Partner, Vice President Marketing, Marketing Director & GM, Co-Founder, and Group & General Manager.

Jim Kingsbury's dedication to improving marketing strategies, team performance, and executive relationships has made him a sought-after professional in the marketing industry.

Highlights

Jun 5 · linkedin

Outside of AI, the modern marketing measurement landscape has got to be one of the most vibrant areas of start-up activity in the entire economy at the moment.

The number of start-ups offering marketing measuring solutions is staggering. To help a client make sense of the space, I’ve created the rough-and-ready market map below.

Who am I missing? I’m sure there are a bunch. Which ones have I miscategorized? And most importantly, which ones are delivering a fantastic service (and which ones are falling short)?

MMM & incrementality testing as part of an integrated solution

Measured LiftLab Paramark.com SegmentStream Lifesight (also includes MTA) MetricWorks.works (also includes last touch) Cassandra app

MMM-focused

Prescient AI AI Recast Keen Decision Systems Sellforte (Northern Europe) ChannelMix INCRMNTAL Adtriba (EU) Fospha (UK) MEDIAMIX.ai

MTA plus MMM

Rockerbox Northbeam Triple Whale

Geo hold-out testing

Haus

Jim Kingsbury
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Location

San Francisco, California, United States