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Jim Lofton

Lead Digital Designer & Researcher

Jim Lofton is a collaborative leader in research and design for digital products, focusing on understanding technology users and improving business outcomes. With a wealth of experience across various industries and global organizations, he specializes in mentoring and helping teams grow.

His skills include leading global product design teams, training in product design processes, developing strategies, facilitating collaboration, and applying Lean and Agile design methodologies. Jim has extensive experience in user research, usability testing, information architecture, interaction and interface design, A/B testing, and web statistical analysis.

Educationally, Jim Lofton holds a Master of Science in Human-Computer Interaction from DePaul University and a Bachelor of Arts in Graphic Design from the University of Illinois Chicago.

He has held key positions at prestigious companies such as Broadcom Inc., Quill, Redbox Automated Retail, LLC, metaUsable, Premier Farnell, Newark, Allstate, OfficeMax, and Moody Bible Institute.

Jim Lofton
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Location

Greater Chicago Area