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Jim Oborny

We Use Data to Make Companies More Profitable - President at JP Innovation, Inc.

Jim Oborny is a prominent figure in the marketing and business intelligence sector, serving as the Co-Founder and President of JP Innovation, Inc., a company he co-founded in 2016. JP Innovation focuses on helping businesses, particularly in the construction industry, leverage data-driven marketing strategies to enhance their online presence and generate high-quality leads. The company provides clients with 24/7 access to customized dashboards that integrate various data sources, including Google Analytics, sales data, and rankings data, allowing for actionable insights into their marketing performance.13

Background and Experience

  • Education: Jim Oborny studied Architecture at the University of Illinois Urbana-Champaign.
  • Previous Ventures:
    • In 2011, he co-founded Bleapp Inc., which specialized in gamification campaigns and Facebook applications.
    • From 2014 to 2019, he served as a co-founder and CEO of Billow Engagement, focusing on creating interactive consumer engagement experiences through gamification.13

Professional Focus

At JP Innovation, Jim emphasizes the importance of using real-time data rather than static reports to inform business decisions. His approach involves extensive research to identify valuable search terms that potential clients are using, thereby helping contractors improve their online visibility without relying on pay-per-click advertising.23 His work has been recognized within the industry; JP Innovation was named one of the top SEO agencies in Chicago in 2021.3

Jim also actively shares insights on LinkedIn about leveraging data for business growth and has delivered keynote addresses on optimizing marketing strategies through organic search techniques.23

Highlights

Jim Oborny - Competitive Intelligence Alliance
Mar 7 · theorg.com
Jim Oborny - Co-founder & President - SEO Business Intelligence ...
Jim Oborny - Co-founder & President - SEO Business Intelligence ...
Jan 1 · theorg.com
JP Innovation | The Org

Related Questions

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How has Jim Oborny's experience with gamification campaigns impacted his marketing techniques?
What makes Jim Oborny's approach to business intelligence unique compared to other companies?
Jim Oborny
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Location

Gurnee, Illinois