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Jim Poorten

Social Media at National Basketball Association

Jim Poorten is the Senior Manager of Social Content at the National Basketball Association (NBA), a position he has held since October 2021. Based in the Los Angeles area, Poorten is responsible for overseeing all aspects of social media content for the NBA, including managing and producing content across the league's primary social media platforms such as Twitter, Facebook, Instagram, and Snapchat. He also oversees additional league social channels and international accounts, providing strategic consultation for players, teams, and marketing partners.12

Professional Background

  • NBA Career: Jim Poorten has been with the NBA since 2008, starting as a Production Trainee and progressively advancing through various roles in digital marketing and content management. His previous positions include Manager of Digital Media and Senior Specialist in Digital Marketing.1
  • Content Strategy: Under his leadership, the NBA's social media presence has significantly evolved, particularly on Instagram where they have over 86 million followers. The NBA has leveraged innovative features like Reels and Broadcast Channels to enhance fan engagement.23

Key Achievements

  • Engagement Initiatives: Poorten has played a crucial role in launching social strategies that adapt to changing content consumption trends. This includes maximizing interactive features on platforms to foster community engagement among fans globally.23
  • Awards Recognition: The NBA's social media efforts have been recognized at industry awards for excellence in engagement, showcasing Poorten's impact on the league's digital strategy.2

Overall, Jim Poorten's extensive experience within the NBA and his strategic approach to social media have positioned him as a key figure in enhancing the league's connection with its global fanbase.

Highlights

@NBA X | 6th Hashtag Sports Awards
@NBA X | 6th Hashtag Sports Awards
@NBA Instagram | 6th Hashtag Sports Awards
@NBA Instagram | 6th Hashtag Sports Awards

Related Questions

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Jim Poorten
Jim Poorten, photo 1
Jim Poorten, photo 2
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Location

New York City Metropolitan Area