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Jim Reath

Chief Marketing Officer at DXL Group

Jim Reath is the Chief Marketing Officer at DXL Group, a position he has held since September 26, 2022. He has over 25 years of experience in digital marketing and brand building, with a successful track record in both Fortune 500 companies and specialty retailers. His diverse background spans various sectors, including consumer packaged goods (CPG), telecommunications, and retail, where he has led large teams across multiple markets and countries.

Before joining DXL Group, Reath served as Senior Vice President of Marketing at Bed Bath & Beyond and Macy's, Inc. He has also held significant roles at advertising agencies, including being the Chief Marketing Officer at Young & Rubicam and EVP at BBDO. His expertise lies in omni-retail, digital marketing, brand strategy, and consumer insights, emphasizing data-driven marketing approaches and technology to enhance customer engagement and omnichannel experiences.

Reath holds a Management Certificate from Northwestern University’s Kellogg School of Management and a Bachelor’s degree from Western University in London, Ontario, Canada. He is also involved in community service, serving on the board of directors for the American Red Cross.1234

Highlights

Aug 6 · linkedin

There will always be naysayers, or as someone I know calls them, the Harumphers. They can only see the downside and the peril. For them, fear of failure is greater than the rush of victory. Don’t let them get in the way. Dream big, try, fail and try again, and again, and again. Tune out the noise and stay focused on the goal. You may not get there, but, you for sure won’t get there if you are a Harumpher. #dreambig #disrupt #fearless

May 14 · linkedin

And here is our second launch spot. Injecting some humor into the B+T discussion. At DXL, size is irrelevant because we’ve always got you covered.

Related Questions

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How has Jim Reath's experience at Bed Bath & Beyond and Macy's influenced his approach at DXL Group?
What specific strategies is Jim Reath implementing to enhance customer engagement at DXL Group?
How does Jim Reath's background in omni-retail benefit DXL Group's business model?
What are Jim Reath's future plans for DXL Group's digital marketing initiatives?
Jim Reath
Jim Reath, photo 1
Jim Reath, photo 2
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Experience

Chief Marketing Officer at DXL Group since Sep 2022
Senior Vice President Marketing at Bed Bath & Beyond, Jan 2021 - Sep 2022, Senior Vice President Marketing at Macy's, 2017 - 2020, EVP, Head of Retail at BBDO New York; Partner, EVP at McKinney

Education

Kellogg Management Institute, Northwestern University - Kellogg School of Management; BA (Honours) in History, Western University

Location

New York, New York, United States