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Jim Wilson

Partner at Costanoa Ventures | Board Member and Advisor | Founder Sales | Enterprise Sales | GTM Strategy | International Operations

Jim Wilson is an experienced professional in developing sales strategies and building sales teams for early-stage founders associated with Costanoa Venture's portfolio companies.

With a specialization in sales, go-to-market strategies, and enterprise sales, Jim brings valuable expertise from the security and infrastructure space to advise companies through his board positions.

He holds a Bachelor of Science (B.S.) in Aeronautical and Mechanical Engineering from the University of California, Davis.

Jim has held various key positions in organizations such as serving as a Board Member at Bugcrowd, Kenna Security, and ACME Technologies Inc., and as an Advisor at Armory.io and LogicHub.

His past roles also include being a former Partner at Costanoa Ventures, Vice President Worldwide Sales at Sumo Logic, Vice President Major Accounts at NICE Systems, Senior Vice President Sales at Merced Systems, Vice President Sales at Merced Systems, Sales Director at Microsoft, Groove Networks, and Inktomi, as well as Vice President, Asia Pacific at PTC.

Highlights

May 23 · linkedin

GenAI will not kill sales…Once again, a new technology is being touted as a "sales killer." It's ironic that as Partner at Costanoa Ventures, I'm often evaluating the very tools that are supposed to make the sales profession irrelevant.

I've heard this before - as far back as when people thought buyers would review website product pages instead of talking to a sales person. Now I'm hearing it again with this new wave of GenAI tools. Here's the good news, GenAI is a boost for smart sales reps, not a replacement. But, as with any technology leap forward, sales people will need to stay one step ahead of the tech alternative. Here are some strategies to do this:  

  1. Know the customer pain that your product uniquely solves, and be prepared to map this to them in a compelling way.
  2. Speak beyond the features of your product. How would it work for them? What would the benefits be? How is your solution different?
  3. Have a command of your sales process so the prospect feels confident you can guide them through a buyer journey (credit to Force Management for coining this concept).
  4. Leverage, don't compete with, technology. From CRM, to messaging and new GenAI productivity tools, the best sales people learn how to leverage these tools.   It's a brave new world out there, and in my opinion, there's never been a better time to be a "student of the game" of sales.   #artificialintelligence #sales
GenAI will not kill sales…Once again, a new technology is being touted as a "sales killer." It's iro
May 8 · linkedin

Is it just me or does it seem like Bugcrowd is everywhere at this #RSA conference? The booth looks great, the CISO+Hacker panel was awesome, and their platform has become a “must have” for CISOs.

Is it just me or does it seem like Bugcrowd is everywhere at this #RSA conference?  The booth looks
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Location

Burlingame, California, United States