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Jim Wilson

CEO | COO | Integrator | Building E-commerce/Omnichannel Businesses & Making Them Work Better

Jim Wilson is the COO of minnow, a family lifestyle brand that creates premium products for family experiences.12 Prior to joining minnow, Wilson served as the CEO of Betabrand from January 2022 to June 2023, where he was recruited to restructure the business and develop an operating model for profitable growth.2 He has extensive experience in e-commerce and apparel industries, having also worked as COO for VINEBOX and Betabrand in previous roles.2

Wilson's background includes:

  1. A Bachelor's degree in Business Administration with a focus on Marketing from James Madison University.2
  2. Experience at Gap Inc. in various roles, including Manager of Inventory Management, Merchandise Planner, and Distribution Planner.2
  3. Expertise in finance, operations, and strategic leadership in e-commerce and retail settings.2

At minnow, Wilson has been instrumental in growing the company's email automation revenue by 37% year-over-year by implementing more automations and segmentation strategies.1 His approach focuses on personalizing the subscriber experience and improving campaign effectiveness, resulting in a 126% year-over-year growth in campaign click rates.1

Highlights

Sep 25 · klaviyo.com
minnow Grows Email Automation Revenue 37% - Klaviyo

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Jim Wilson
Jim Wilson, photo 1
Jim Wilson, photo 2
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Location

San Francisco, California, United States