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Jin Choi
Managing Director at MediaCom
Professional Background
Jin Choi brings over 18 years of dynamic experience in the digital industry, demonstrating a robust trajectory that commenced with foundational roles as a digital planner and marketer before evolving into a revered data-savvy expert. Over the last six years, Jin has excelled in senior management roles, solidifying his leadership and strategic planning capabilities in a rapidly transforming industry.
His journey through nine remarkable years at multinational companies equips him with an intricate understanding of workplace diversity and complex matrices, enriching his ability to tailor Korea-localized strategies that effectively adopt and implement global frameworks. This dual knowledge ensures a maximal efficiency and effectiveness in business execution, enabling Jin to harness the best of both local and global strategies.
In his tenure at Isobar as General Manager, Jin engineered considerable team growth from 50 to 75 staff members within just two years, while orchestrating an impressive 150% revenue growth. Similarly, during his impactful time at iProspect, Jin launched a new brand in Korea in 2008, beginning with just half a staff member. Today, this venture boasts a team of 20, having gained recognition as a 'Data-Driven Performance Agency,' and experiencing a phenomenal 400% revenue growth since Jin’s return to the company.
Education and Achievements
Jin Choi's educational background is equally impressive. He has studied Computer Information Systems at New Hampshire College and furthered his expertise in Information Systems at Pace University, where he cultivated the technical skills essential for navigating the digital landscape. His early education at Cheshire Academy provided a solid foundation that has proven invaluable throughout his career.
In addition to his formal education, Jin has made significant strides as an innovator and a driver of challenges within the industry. Notably, he was the first Google Analytics Premium Reseller in Korea and the first overseas partner for Naver, positioning himself at the forefront of data analytics and services in the region. Jin also shines as a champion of data and mobile stack innovations within Dentsu Aegis Network Korea, where he has been pivotal in developing cutting-edge knowledge and service products.
Notable Projects and International Experience
Jin has been privileged to work on an extensive portfolio of projects for some of the world’s leading brands, including Procter & Gamble (P&G), Kellogg’s, Samsung, and General Motors. His holistic marketing strategy approaches encompass Above The Line (ATL), Below The Line (BTL), and digital executions, ensuring that campaigns resonate across various platforms and effectively meet clients' marketing goals. His eCommerce experience is remarkable, representing high-profile brands such as Burberry, H&M, Lenovo, Dell, and Philips across diverse channels like Timon and GS Shop.
Jin has also led numerous multinational projects, showcasing his adept capability to manage complex initiatives across multiple markets. Some notable endeavors include leading campaigns for Samsung in eight markets, Hyundai and Kia Motors in eight markets, LG Global across 64 markets, Lotte Hotel in 15 markets, and Forever21 in ten markets. His comprehensive understanding of the international digital landscape gives him an edge in navigating the intricacies of global marketing and strategy.
Achievements
- General Manager at Isobar, achieving a remarkable team growth from 50 to 75 staff and orchestrating a 150% revenue growth in two years.
- Launched iProspect's brand in Korea, expanding from 0.5 staff to a full team of 20, while achieving an extraordinary 400% revenue growth post-return.
- First Google Analytics Premium Reseller in Korea, elevating analytics capabilities in the region.
- Recognized as the first overseas partner for Naver, a significant milestone in Jin's career.
- Championed data and mobile stack innovations within Dentsu Aegis Network Korea, enhancing the company’s service offerings.
- Executed successful comprehensive marketing strategies for global brands, demonstrating versatility in both B2B and B2C environments.
- Led teams in complex international projects, proving adept in diverse cultural and operational settings, impacting multiple markets positively.
Jin Choi exemplifies a seasoned executive capable of leveraging digital acumen for ambitious growth. His exemplary career trajectory is rooted in innovation, driven by challenges, and guided by a deep commitment to excellence in the digital marketing landscape. Jin’s contributions elevate the companies he works with, and his understanding of both global and local strategies is vital in crafting effective campaigns that resonate across varied audiences.
