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Jinfeng Jiao

Behavioral Economist, Marketing Professor (Decisions Making, Social Media Marketing, & Emotions)

Jinfeng Jiao, also known as Jenny Jiao, is a seasoned Quantitative Consumer Researcher with more than a decade of experience in the field. Her expertise lies in leveraging consumer psychology and quantitative research techniques to uncover insights into consumer behavior, trends, and preferences. Jenny excels in designing and executing quantitative research studies, translating intricate business challenges into measurable hypotheses, and offering clear and actionable recommendations to various stakeholders. She has a distinguished history working as an Assistant Professor of Marketing at Binghamton University's School of Management.

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Location

Binghamton, New York