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Jing Feng
COO at PromoteIQ (GM at Microsoft)
Professional Background
Jing Feng is a dynamic business and product leader renowned for her remarkable ability to launch successful ventures within highly competitive markets. With extensive experience in the media, e-commerce, and advertising ecosystems, Jing has honed her expertise particularly at the intersection of media and data monetization strategies. Throughout her career, she has demonstrated a proven skill set that encompasses taking new products and businesses to market effectively, mastering everything from go-to-market (GTM) strategy to execution. Her remarkable acumen is also evidenced in her leadership roles, where she has successfully built and managed business development, product, and client services teams, ensuring seamless operations and achievement of business objectives.
One of Jing's standout qualities is her technical grounding, which enables her to communicate complex solutions effectively to all levels of an organization. This ability not only enhances team collaboration but also fosters a robust understanding of project goals across diverse stakeholder groups.
Education and Achievements
Jing Feng earned her Bachelor of Science degree in Computer Science from the University of Utah, where she laid the foundational skills that have propelled her into a successful career in technology and business leadership. Her educational background provides her with a solid technical base that complements her business acumen, particularly in fields such as data analytics and media technologies.
Throughout her impressive career, Jing has held numerous prominent positions. Currently, she serves as the Chief Operating Officer at Microsoft PromoteIQ, a vital role where she influences product strategy and operational excellence. Prior to this, she was instrumental as a Market and Product Strategy Consultant at ecoloce, where her insights guided strategic project trajectories, contributing to successful outcomes.
Jing's tenure as General Manager of Emerging Media at BlackArrow (which has since become Cadent) underscores her leadership prowess in navigating the evolving media landscape. This role involved honing marketing strategies that align with emerging trends in media consumption.
Moreover, Jing's valuable contributions during her time at LiveRail, now integrated within Facebook Audience Network, included serving as both Vice President of Sales and Advisor. In these positions, she enriched the company's strategic direction and transformed sales initiatives to better engage partners in the rapidly changing digital landscape.
In addition to her practical achievements, Jing has also contributed to her professional community, evidenced by her role as Board of Advisors Professional Development Chair at NAAAP-Seattle. This engagement showcases her commitment to fostering growth and development within the professional sphere.
Achievements
Jing's extensive experience spans several key verticals, including media and advertising, e-commerce, data and analytics, measurement, and more. Her in-depth knowledge in these areas has positioned her as a sought-after expert in developing partnerships and channel management strategies. She is particularly adept at navigating varying business landscapes ranging from TV and broadcast to online video, alongside Direct Supply Platforms (DSPs), Supply Side Platforms (SSPs), Trading Desks, and Exchanges and Marketplaces.
With a strong focus on market analysis and GTM strategy, Jing has played a critical role in helping organizations optimize their product strategies and enhance overall market penetration. Her capacity for strategic business development is supported by her ability to assess market needs, identify growth opportunities, and implement effective solutions that yield substantial results.
Under Jing's leadership, various teams have flourished, thanks to her emphasis on effective client services and account management. Her collaborative approach fosters solid client relationships that are key to sustaining and growing revenue streams.
In summary, Jing Feng is a consummate professional in the realm of business and product leadership, armed with both technical expertise and a strategic mindset. Her trajectory indicates a commitment to innovation in the tech industry and an unwavering dedication to helping organizations thrive in a competitively evolving landscape. Her influence continues to resonate in every role she undertakes, making her a key player for any initiative aimed at harnessing the power of technology in today’s dynamic markets.
