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Jinhee Chu

Vice President, UX & Environment Design

Jinhee Chu is a brand experience & environment designer with a strategic mindset driven by innovative challenges in consumer engagement & storytelling.

Jinhee holds a Bachelor of Fine Arts (BFA) in Architecture from Parsons School of Design - The New School and has also participated in the NY/Paris Study Abroad Program in Architecture at Columbia University.

With an impressive professional journey, Jinhee has held key roles in renowned organizations such as MAC Cosmetics, Samsung Electronics, CHANEL, L'Oréal Luxe, and more, showcasing expertise in experience design, store animation, events, marketing, art direction, and architecture.

Noteworthy positions in Jinhee's career include Global Vice President and Global Executive Director of Experience & Environment Design at MAC Cosmetics, Global Senior Store Design Director at Samsung Electronics, Director of Store Animation & Experience Design at CHANEL, and U.S. Marketing Manager at L'Oréal Luxe.

Jinhee has also demonstrated versatility in roles such as Design Consultant/Strategist at Adam Frank, Inc., Jr. Architect & Interior Designer at 1100 Architect, and Summer Studies Studio Teacher for Architecture 101 at Parsons School of Design.

Throughout Jinhee's career, there is a consistent focus on pushing the boundaries of brand experiences through innovative design approaches that enhance consumer engagement and storytelling.

Jinhee Chu
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Location

New York, New York, United States