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Jinsoo An
Product Innovation Lead (Remote)
Professional Background
Jinsoo An is an accomplished Korean American immigrant, designer, researcher, and technologist whose comprehensive work spans over 13 years in enhancing human relations through innovative solutions. His dedication to changing behaviors, adapting to emerging cultures, and utilizing converging technologies has fostered a unique blend of wellness, mobility, and media in his projects. Jinsoo's expertise lies in the development of emotionally intelligent platforms that create a symbiotic relationship between people, tools, and spaces, profoundly impacting the way we interact with technology and each other.
Jinsoo's extensive career includes leading multidisciplinary practices that incorporate UX design, behavioral research, sensory science, anthropology, growth strategy, risk mitigation, and foresight. This diverse background has enabled him to specialize in a wide array of form factors and their software experiences, incorporating sensorial apparatus, mobile devices, IoT devices, smart TVs, wearables, and blockchain technology into his undertakings. His approach is both holistic and forward-thinking, pushing the boundaries of traditional design and technology initiatives.
One of his most notable contributions to the field is as the founder of Project Nourished, a public-benefit initiative aimed at diversifying methods of consumption while maximizing therapeutic qualities of food, beverage, and medicine. Through the innovative integration of mixed reality, embedded tableware, and sensory apparatus, Project Nourished has not only pioneered breakthroughs in the digital augmentation of consumables but has also garnered attention from prestigious media outlets including the New York Times, Wired, VICE, BBC, NPR, Slate, and Business Insider. Jinsoo's work on this project exemplifies his commitment to exploring the intersection of technology, health, and user experience, demonstrating how we can better relate to the essential aspects of life through design.
In addition to Project Nourished, Jinsoo has played significant roles in various prestigious organizations, enhancing digital distribution and Over-The-Top (OTT) services across mobile, web, smart TV, and video game consoles for industry giants such as the NFL, Sony PlayStation, and Nintendo. His strategic vision has also been instrumental in providing Hardware-as-a-Service (HaaS) solutions for LG and British American Tobacco, designing a community-driven subscription service for Nike, and developing a digital mobile wallet for Google. Notably, Jinsoo contributed to the creation of a social, digital loyalty program for Target, a contactless food ordering system for Taco Bell, an eSports engagement dashboard for Activision Blizzard, and an open-source supply chain management framework for Google’s Food Lab Accelerator, further solidifying his expertise in user experience design and technological innovation.
Beyond his impressive project portfolio, Jinsoo is passionate about engaging with local and global communities to enhance public-private partnerships. His goal is to improve the role of technology in people's daily lives, fostering collaborative environments that leverage collaborative synergies between technology and human experience. Jinsoo's multifaceted career reflects his belief in the power of design and technology to create meaningful and impactful experiences.
Education and Achievements
Jinsoo An's educational background is a testament to his commitment to understanding the intricate relationship between design, technology, and business. He studied Interaction Design Practicum at Cooper, where he honed his skills and knowledge in the human-centered design process, focusing on creating user-friendly interfaces and experiences. Additionally, Jinsoo earned a Bachelor of Science in Business Administration from California State Polytechnic University-Pomona, equipping him with a strong foundation in business principles that complement his design expertise.
His career is marked by significant contributions to leading organizations, where he has served in various capacities. Throughout his journey, Jinsoo has held prestigious positions such as Consultant and Product Innovation Lead at Fortune 500 Companies, demonstrating his versatility and strategic thinking in product development. He has also made his mark as a Cross-Platform Product Design Lead at the NFL and an Experience Design Lead at Deutsch, where his innovations have contributed to shaping engaging user experiences in sports and entertainment sectors.
Prior to these roles, Jinsoo excelled as a Sr. Experience Architect at Publicis Groupe (formerly Rosetta and LEVEL Studios) and at iconmobile group, focusing on delivering high-impact digital solutions that resonate with users. His earlier experiences include working as a User Experience Designer at The Designory and as a contractor at Almer/Blank, where he further developed his skills in user-centered design principles. Jinsoo also gained invaluable insights during his internships at Walt Disney Studios/Fox Corporation and Southern California Edison, which equipped him with a strong foundation in systems analysis and instructional design.
Jinsoo's academic and professional milestones underscore his commitment to continuous learning and development in both design and technology, paving the way for his influential career in enhancing how we experience and interact with the world around us.
Achievements
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Project Nourished: As the founder of this innovative project, Jinsoo has transformed how we think about food consumption, successfully integrating technology with sensory experiences to promote food wellness and therapeutic properties.
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Digital Contributions in Major Industries: His work with esteemed companies like the NFL, Sony PlayStation, and Nintendo has revolutionized digital media consumption, allowing users to engage interactively with content across platforms.
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Innovative Solutions for Fortune 500 Companies: Jinsoo's role as a Consultant and Product Innovation Lead highlights his strategic acumen and ability to develop cutting-edge solutions for some of the world's leading brands.
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Media Recognition: His work on Project Nourished and other projects has been featured in major publications, showcasing his influence and the impact of his innovations on public perception and user experience.
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Community Engagement: Jinsoo actively engages with public and private sectors to foster partnerships, emphasizing the importance of technology in improving daily lives, showcasing his belief in collaborative approaches to problem-solving.
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