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Jiongming Mu

SVP at Ipsos

Jiongming Mu is a Senior Vice President and Global Solutions Lead at Ipsos, a prominent market research company. He is based in Toronto, Canada, and specializes in innovation research and testing.14

Professional Background

Jiongming Mu has over 20 years of experience in marketing and research.1 His primary areas of expertise include:

  • Predictive Modeling
  • Forecasting
  • Opportunity Sizing
  • Marketing Mix Modeling
  • Concept/Product Testing

He focuses particularly on Consumer Package Goods and Health Products industries.1

Current Role and Responsibilities

At Ipsos, Jiongming Mu holds the following positions:

  • Senior Vice President in the global Innovation Research division
  • Global Head of Innovation Testing and Forecasting5

In his role, he is responsible for:

  1. Overseeing global Innovation Testing methodology
  2. Maintaining and developing the portfolio of research offers1

Education

Jiongming Mu holds the following degrees:

  • Master's degree in Marketing Research from the University of Texas
  • Bachelor's degree in Economics1

Professional Approach

Colleagues describe Jiongming Mu as a "Market and Marketing Research Professional, Branding and New Product Development Specialist, Data Scientist and a Generally Curious Person".3 His work often involves advising marketers on innovation strategies during uncertain economic times and helping companies optimize their product portfolios.2

Highlights

Dec 15 · ipsos.com
Humanizing AI: Real human data to generate and predict innovation ...
Jul 29 · ipsos.com
Launch of Ipsos Innovation Testing
Launch of Ipsos Innovation Testing

Related Questions

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Jiongming Mu
Jiongming Mu, photo 1
Jiongming Mu, photo 2
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Location

Toronto, Ontario, Canada