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Jitendra Chouksey

An accidental entrepreneur

Jitendra Chouksey is an accidental entrepreneur and the founder of FITTR, a global fitness and nutrition platform. His journey began with a personal transformation after being bullied as a child for being overweight.2

Key Background Details::

  • Located in Pune, Maharashtra, India
  • Founded FITTR in January 20161
  • Started with an initial capital of 90,000 rupees and grew to a multi-million dollar company4
  • Transformed himself from 90kg to 64kg through fitness3

Professional Journey:: Chouksey began by helping friends and family get fit through a small WhatsApp group, which eventually expanded to a Facebook community called Squats. This community evolved into FITTR, a tech-enabled fitness platform that now serves over 3 million users across 103 countries.51

Mission and Vision:: His goal is to reach 50 million people, create jobs in the fitness industry, and demonstrate how easy it is to stay fit.1 Chouksey is driven by a desire to be a positive change-maker, aiming to shatter fitness myths and set the right example for future generations.2

Personal Philosophy:: "Success isn't about greatness, it's about consistency. And those who are consistent are bound for greatness!"2

Highlights

Sep 16 · linkedin

Your daily energy expenditure is a moving number, it’s not fixed. However it’s not easy to calculate. Most gadgets rely on predefined MET values which are as wrong as 50-80%, this includes your expensive high end smart watches too

This week we’re introducing the ability to calculate your daily energy expenditure on HART ring. The calculation is based on heart rate load, your personal information as well as movement. It’s still not 100% accurate but it’ll be most accurate out there!

How’s it different and why can’t other devices do it? Heart rate tracking frequency. The more granular the heart rate tracking, the higher the accuracy. Unlike most devices that don’t track your heart rate continuously, HART measures your Heart rate every 5 mins and your movement data every minute.

How will this feature help?

Combined with your caloric consumption, the device will soon be able to tell you if you’re going to lose, gain or maintain your weight.

Sep 15 · linkedin

The only thing that’s more beautiful than Compounding, is probably Regresion 😅

Related Questions

How did Jitendra Chouksey's personal struggles with weight influence his career in fitness?
What inspired Jitendra Chouksey to start FITTR?
How has FITTR evolved since its inception in 2016?
What are some key achievements of FITTR under Jitendra Chouksey's leadership?
How does FITTR personalize fitness coaching for its users?
Jitendra Chouksey
Jitendra Chouksey, photo 1
Jitendra Chouksey, photo 2
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Location

Pune, Maharashtra, India